Generation Growth Capital invests in car wash equipment biz

Freeman Staff

July 13, 2017

MILWAUKEE —  Generation Growth Capital Fund III, LP, a Milwaukee-based private equity firm that invests in lower middle market companies, and Harrell’s Car Wash Systems, Inc., announced Thursday they have acquired New England Car Wash Equipment, LLC.

Harrell’s Car Wash Systems, Inc. is a distributor of car wash systems and supplies.

“Our strategy is to build the nation’s leading distributor and service provider of car wash systems and supplies. This will allow us to better serve large national operators as well as the local accounts we currently serve. We are already seeing best practices throughout the industry that we plan to instill into our platform. NECWE is the first acquisition to the Harrell’s platform and we are excited to continue our consolidation with other acquisitions in the near future,’’ said John Reinke, managing director of Generation Growth Capital, Inc., in a statement.

Based in Littleton, Massachusetts, NECWE is a large distributor of car wash systems and supplies. The company is a full-service distributor and provides equipment solutions, chemicals, parts, supplies, and technical services to customers located in the greater New England and eastern New York markets.

Terms of the deal were not disclosed.