Modern Woodman Financial
Managing Partner Daniel Fry poses for a photo Thursday
afternoon in the lobby of the business in West Bend.
John Ehlke/Daily News
business owners take on the responsibility of serving
and giving back to their community.
That’s the philosophy of Dan Frey, who’s been managing
partner at Modern Woodmen Financial on East Washington
Street in West Bend for the last five year. He’s been an
advisor for Modern Woodmen since 2006.
“I’ve been at this location in West Bend for six years,”
Frey said. “Before that I had my office in Horicon.”
said he chose Modern Woodmen over working for other
financial advisory companies because Modern Woodmen is a
the end of the day we are a not-for-profit business,”
Frey said. “One hundred percent of what we make each
year from utilizing our financial products and our life
insurance is donated back into the communities. We don’t
keep any of it. We want to protect our members now and
in the future and we want to make our communities a
also said local Modern Woodmen managers are allowed to
contribute to the organizations or causes they prefer.
example, we contributed quite a bit to the redoing of
Settler’s Park,” he said. “Woodmen’s believes if you do
a better job of community relations people are going to
be more trusting to do business and you can protect more
said for several years he has been active on the board
of directors with Elevate, which he calls “a wonderful
“They try to keep kids on the straight and narrow,” Frey
said. “We’ve also been doing a lot of things with the
Slinger School System. Anything we can do to help we’re
happy to be part of.”
grew up in Theresa. When he was 23 he opened and owned a
bar in Horicon called Danny Boy’s. He said he ran it for
about three years, but began thinking about what was
important to him in life.
really didn’t feel like I was doing anything for anyone.
It was something that really wasn’t my calling,” Frey
said. “I knew I had to do something more where I was
more involved with people, where I was helping people.
There was an office of Modern Woodmen about two
buildings down and I had gotten talking with them one
day and became really intrigued by the business and the
company and kind of stepped in it and started to do a
lot of internal things in Horicon to give back and
that’s how my career got started.”
said even when he owned the bar he tried to do as much
as he could to give back to the community.
you own a business and you care about the community your
business is going to succeed. I just believe in that,”
Frey said. “You have to give back to the people that are
making you a living.”
has been married since 2010. He and his wife, Amanda,
have two children, Daniel III and a daughter, Tovah. He
said he wants his children to also believe in giving
back to the community. Frey said he joined the Big
Brothers Big Sisters’ bowling committee and helps with
that every year and enjoys it.
don’t get too involved with the bigger named groups. I
love finding the little things behind the scenes that
normally don’t get a lot of help,” he said. “I kind of
look for the underdog. I like the organization Roots and
Branches and I’ve been involved with them the last
couple of years. We also helped sponsor the recent West
Bend Cleanup Day.”
looking for new employees Frey said he looks to find
people who have the same philosophy as him.
of the bigger things I believe in is do they believe in
their community. If they don’t that doesn’t really fit
into our culture,” he said. “I believe a lot in helping
my community and I plan to do a lot more in Washington
County over the years and helping where I can help. I
believe when doing that the business is naturally going
to be successful.”