BERLIN - As Marcus Theatres continues to invest in its movie
theaters around the area, it announced this week that it will
add DreamLounger recliner seating to every auditorium in the
Ridge Cinema in New Berlin, as well as to the North Shore Cinema
company, which is a division of The Marcus Corporation,
“continues to invest in its theatres to create a variety of
entertainment options for guests across southeastern
Wisconsin,” according to the announcement.
addition, Marcus Theatres recently opened BistroPlex, a new
dining and entertainment concept in Greendale, and
transitioned its Franklin theater to Showtime Value Cinema.
Plus, the Majestic Cinema of Brookfield also has started adding
DreamLoungers to 13 of its auditoriums.
remain dedicated to transforming the moviegoing experience at
each of these unique properties — and throughout our
69-theater circuit,” said Rolando Rodriguez, chairman,
president and CEO of Marcus Theatres, in a statement.
“Southeastern Wisconsin residents now have the option to enjoy
new Dream-Lounger recliner seating in every auditorium at Ridge and
North Shore Cinemas, or experience dinner and a movie a whole
new way at BistroPlex at Southridge Mall, which just opened two
weeks ago. In addition, guests can now opt to see the best
Hollywood pictures after their original release at the new
Showtime Value Cinema. This combination of offerings provides
something for everyone!”
addition of DreamLounger seating to the New Berlin and Mequon
theaters are the result of feedback from customers who enjoyed
that type of seating at the Menomonee Falls and South Shore