sizable crowd fills the Pewaukee Lake beachfront during
Taste of Lake Country 2012.
Freeman file photo
PEWAUKEE - A pair of organizations aimed at promoting
tourism in and near the village and City of Pewaukee are
seeking grant dollars to further their efforts.
Representatives of the Waukesha/Pewaukee Convention
and Visitor Bureau and Positively Pewaukee are going before the
Pewaukee Tourism Commission today to discuss and seek approval for
the grant proposals, totaling $109,500.
The convention and visitor bureau is hoping fans of
regional baseball teams routinely facing off against the Milwaukee
Brewers consider lodging in Waukesha and Pewaukee.
Tammy Tritz, executive director of the WPCVB, said
the organization is seeking $80,500 from the state to promote the
Midwest Major League Campaign.
“Part of our role is to look at demand generators,”
Tritz said. “Here’s an opportunity to speak to baseball fans and
draw attention to the Brewers and the home games.”
The sun sets over Pewaukee
Lake during Taste of Lake Country 2012.
Freeman file photo
commissioners approve the request, and the grant is
ultimately approved, Tritz said the bureau would take
part in a series of targeted advertising campaigns and
reach out to fans of other Major League Baseball teams
in the region.
While it is widely known Chicago Cubs fans routinely
cheer on last year’s World Series champions during away games at
Miller Park, fans of other franchises, including the Minnesota Twins
and St. Louis Cardinals, have also been known to bring their spirit
- and tourism dollars - to the Milwaukee area.
The Midwest Major League Campaign, for the most part,
is digital in nature, Tritz said, and is aimed at reaching a target
audience with precision that has not been accomplished in the past.
“We would be reaching out to a specific set of
demographics,” Tritz said. “It would be one of the most specific
things we’ve ever done. We’re really excited about it.”
Tritz said she is hopeful and optimistic WPCVB will
receive the funding.
Because analytics are so closely tied to the
campaign, Tritz said information on its effectiveness would be known
“The real telling will be in the occupancy of the
hotels after the messages go out,” Tritz said. “Did it have any kind
of an impact on the occupancy of the hotels?”
Positively Pewaukee, a nonprofit organization that
spearheads various marketing efforts and special events, is also
seeking grant dollars in the months ahead.
Elaine Kroening, executive director of Positively
Pewaukee, said the organization is looking to obtain a $25,000 grant
through the Wisconsin Main Street Program for expert advice on
expanding on some of the group’s existing efforts.
The Main Street Program, an arm of the Wisconsin
Economic Development Corporation, helps municipalities with deep
roots harness that sense of history through restoration, marketing
and similar efforts.
Kroening said Positively Pewaukee has taken part in
the state’s Main Street Program for 21 years. The additional funds
are earmarked for a consultant who would offer advice on how to make
the most of the partnership.
“They’ve had really good success,” Kroening said of
the Main Street Program.
Positively Pewaukee also is seeking a $4,000 grant
for shuttle service to and from various areas during the Taste of
Lake Country event.