The PDQ under
construction on Moorland Road in New Berlin.
BERLIN — The growing Kwik Trip gas and convenience store
chain is about to get larger, and officials in New
Berlin are hoping they are along for the ride.
Crosse-based Kwik Trip Inc. on Wednesday announced it
was acquiring PDQ, its smaller Middleton-based rival. But
the imminent transaction leaves uncertainty for the
future of two PDQ stores in the works in New Berlin.
which has a similar business model to Kwik Trip, has
stores in various stages of development in the city.
proposed store at 2101 S. Moorland Road has been under
construction and is about 95 percent complete, Mayor
Dave Ament said. The city this spring issued a
conditional- use permit for the second location at 15055
W. National Ave.
a news release announcing the acquisition, Kwik Trip
said it was purchasing the 34 PDQ stores operating in
the Madison and Milwaukee areas. The release did not
mention the status of stores under construction or
slated for development, including the New Berlin sites.
Reached for comment Wednesday afternoon, Kwik Trip
spokesman Steven Wrobel said he did not have a ready
“That’s a good question,” Wrobel said. “I don’t have the
answer to that.”
call for comment to PDQ’s spokesman, Chief Financial
Officer Michael Arnold, was not returned before
Ament said he was optimistic that plans for the PDQ
stores will proceed as planned.
“We’d been hearing rumors of this happening, so it
didn’t come as a complete surprise to us,” Ament said.
“Right now, based on what we’ve been hearing, the plans
are going to move forward.”
There are a number of moving pieces at play, Ament said,
and further details specific to the New Berlin locations
could surface in the weeks and months ahead.
“It’s very early in the acquisition,” he said. “I’m
thinking the timeline (for building completion and store
opening) might change.”
National Avenue PDQ site is tied to a series of efforts
the city is undertaking, including an open-air shelter
for the New Berlin Farmers Market and an outdoor plaza
on the corner of Michelle Witmer Drive and Library Lane.
Regardless of what transpires in the mix of the PDQ-Kwik
Trip transaction, Ament said the farmers market and
outdoor plaza will proceed as planned this fall.
According to its website, PDQ has roots going back to
1948. Founder Sam Jacobson opened a store under the name
Tri Dairy. A year later, it was renamed PDQ and other
stores sprouted up over time.
Although the convenience store chain is most prevalent
near its home base in the Madison area, PDQ has long had
an established presence in the Waukesha area. It has two
stores in Waukesha, one in the Town of Brookfield, one
in Delafield and one in Sussex.
Wrobel said the Southeastern Wisconsin stores will
compliment the Kwik Trip stores already in operation.
The company was especially interested in the large
Madison fleet, he said, since Kwik Trip is less
established in that market.
“This just makes a lot of sense,” Wrobel said. “PDQ is a
good company, and this is a great opportunity for us.”
details about the cost of the acquisition have been
Kwik Trip owner Mark Zietlow said he anticipates adding
more than 1,000 jobs with the PDQ acquisition and has
plans to remodel the stores. The PDQ stores will keep
their identity until mid-2018 when they will be revamped
Kwik Trip chain has 570 stores in Wisconsin, Minnesota
and Iowa and employs more than 19,000 people.
The Associated Press