CITY OF PEWAUKEE - An outside
consultant will not be hired, but a panel tasked with making tourism
spending decisions did give the green light Tuesday to move forward
with a baseball-related campaign and an enhancement to Taste of Lake
The Pewaukee Tourism
Commission, born out of recent state legislation, oversees how hotel
room tax revenue is spent in the city. The mix of commission
membership includes elected officials and a representative from the
During Tuesday's meeting,
commissioners heard a trio of grant requests from Tammy Tritz,
executive director of the Waukesha/Pewaukee Convention and Visitor
Bureau, and Elaine Kroening, executive director of Positively
Tritz was given the go-ahead
to spend upward of $80,500 for an initiative known as the Midwest
Major League Campaign.
The funds, Tritz said, will
give WPCVB the ability to engage in targeted advertising,
particularly for fans of the Chicago Cubs, Minnesota Twins and St.
Louis Cardinals. Diehard backers of the teams routinely stay in the
Milwaukee area before and after games and bring with them tourism
Tritz said she viewed the
campaign as important - particularly as lodging options grow
increasingly competitive in Brookfield, downtown Milwaukee and
"We really need to be at the
table and grab that opportunity because market share is getting
smaller and smaller," Tritz said. "The pie is shrinking."
The bureau has long used
consumer and demographic data in making decisions, Tritz said, but
the Midwest Major League Campaign is one of the most precision-based
efforts the organization has undertaken.
"It makes our money all the
more better spent," Tritz said.
Kroening came before
commissioners for two Positively Pewaukee-related requests. One of
those grant requests - $25,000 toward a consultant for marketing -
was denied, but could be revisited at a later date.
Positively Pewaukee is a
longtime member of the Wisconsin Main Street Program, and Kroening
said her goal is to take the resources from that partnership to the
Inspired by Oconomowoc
Kroening said her goal is to
create a unifying branding presence throughout Pewaukee - including
the city and village - with a consistent marketing message to
residents and visitors.
Kroening said she is inspired
by Oconomowoc, which has a strong presence throughout its municipal
"You know you're in
Oconomowoc when you enter it," Kroening said. "Right now, we're kind
of fragmented in Pewaukee. I'm looking at this as an opportunity for
a unifying presence between the two municipalities."
When it comes to the city and
village, tourism spending is pronounced. The city, by virtue of its
spread out, still-developing landscape, hosts the hotels that bring
in the room tax revenue. But the village and its established
infrastructure and amenities hosts the majority of the special
"You can't have events with
thousands of people and not house them," said Alderwoman Colleen
Brown, who serves on the commission. "(The city) is more of the
supporting arm, and (the village) is the main body."
Kroening did receive approval
for a $4,000 grant for shuttle service to and from various areas
during the Taste of Lake Country event.
<<EARLIER: Local tourism groups seeking grant funding