Sophia Barry’s new
Scentsory Bath & Body Boutique store at 152 E. Wisconsin
Ave. will hold a grand opening July 29.
OCONOMOWOC — Scentsory Bath &
Body Boutique at 152 E. Wisconsin Ave.
softly opened last Saturday in downtown
Oconomowoc. The store specializes in premium
handmade bath and health products for women,
men, and kids.
Sophia Barry, owner and
creator at Scentsory said she didn’t
advertise the soft opening, but downtown
foot traffic alone sparked plenty of
“People were peeking in,
trying to figure out what was going up and
the first day we opened customers said
things like, ‘thank god you’re open; I need
a birthday gift for next week,’” Barry said.
Scentsory’s grand opening
will be July 29 and the first 100 people to
RSVP on Scentsory’s Facebook page,
will get a goodie bag full of samples.
Products include handmade
soaps, bath salts and bath balls. Barry said
her bath salts are made the old-fashioned
way, meaning they will dissolve naturally.
“We have three scent
categories — floral, fruity, and fresh —
they’re all very enjoyable and don’t give
off that deep headache feeling,” Barry said.
“We have a station where kids can add
fragrance to slime and we also have a men’s
line of soaps.”
Barry has a background in
small boutique management in Milwaukee. She
has been in the corporate world, worked for
small businesses, and also owns a wellness
“My husband and I, with our
kids, moved to Oconomowoc last October and
we were walking around downtown because we
love the authentic downtown feel,” Barry
said. “I saw the for sale sign, I said I’ll
just check it out and fell in love with the
Bob Duffy is the director of
economic development for the city of
Oconomowoc and linked Scentsory to the
importance of downtown revitalization.
“They’ll be selling unique
items that aren’t available in the area,“
Duffy said. “Downtown has limited retail
space and this will improve hospitality in
the community so it can economically
Duffy explained Oconomowoc
continues to grow with a commercial side
that will continue to expand.
“We’re hoping to be a spark
plug for Wisconsin Avenue and trying to
reengage downtown Oconomowoc,” Barry said.
Scentsory sells products
online and Barry plans on starting a monthly
subscription service with personalized boxes
shipped directly to customers.
For more information, go to