Scentsory stimulation: Bath boutique store opens downtown

By Jonathan Richie - Special to the Enterprise

July 20, 2017


Sophia Barry’s new Scentsory Bath & Body Boutique store at 152 E. Wisconsin Ave. will hold a grand opening July 29.
Submitted photo

OCONOMOWOC — Scentsory Bath & Body Boutique at 152 E. Wisconsin Ave. softly opened last Saturday in downtown Oconomowoc. The store specializes in premium handmade bath and health products for women, men, and kids.

Sophia Barry, owner and creator at Scentsory said she didn’t advertise the soft opening, but downtown foot traffic alone sparked plenty of people’s interest.

“People were peeking in, trying to figure out what was going up and the first day we opened customers said things like, ‘thank god you’re open; I need a birthday gift for next week,’” Barry said.

Scentsory’s grand opening will be July 29 and the first 100 people to RSVP on Scentsory’s Facebook page,, will get a goodie bag full of samples.

Products include handmade soaps, bath salts and bath balls. Barry said her bath salts are made the old-fashioned way, meaning they will dissolve naturally.

“We have three scent categories — floral, fruity, and fresh — they’re all very enjoyable and don’t give off that deep headache feeling,” Barry said. “We have a station where kids can add fragrance to slime and we also have a men’s line of soaps.”

Barry has a background in small boutique management in Milwaukee. She has been in the corporate world, worked for small businesses, and also owns a wellness coaching business.

“My husband and I, with our kids, moved to Oconomowoc last October and we were walking around downtown because we love the authentic downtown feel,” Barry said. “I saw the for sale sign, I said I’ll just check it out and fell in love with the space.”

Bob Duffy is the director of economic development for the city of Oconomowoc and linked Scentsory to the importance of downtown revitalization.

“They’ll be selling unique items that aren’t available in the area,“ Duffy said. “Downtown has limited retail space and this will improve hospitality in the community so it can economically thrive.”

Duffy explained Oconomowoc continues to grow with a commercial side that will continue to expand.

“We’re hoping to be a spark plug for Wisconsin Avenue and trying to reengage downtown Oconomowoc,” Barry said.

Scentsory sells products online and Barry plans on starting a monthly subscription service with personalized boxes shipped directly to customers.

For more information, go to Scentsory’s website,