CEDARBURG — A
community-based steering committee is seeking a consultant to head a
Cedarburg brand strengthening initiative.
The joint effort
to create an “umbrella” marketing plan for the community is being
funded by six primary stakeholders – the city of Cedarburg,
Cedarburg School District, Cedarburg Light & Water, Cedarburg
Landmark Preservation Society, Ozaukee Bank’s Gift to the Future
Fund and Cornerstone Buildings LLC.
committed up to $15,000, with an option to split the cost over two
Economic Development Board has been exploring the idea of branding
for several years and began researching options and reaching out to
interested stakeholders earlier this year.
not had a consistent brand image in the past and is now seeking to
cross-functionally market Cedarburg to drive business, tourism,
(residential, family and commercial) relocation, consumers and
general perception with consistent branding across community
organizations to convey the community of Cedarburg as a great place
to live, work and play,” the request for proposal states.
After all six
stakeholders signed on, the steering committee was formed to oversee
the project. The committee sent out the RFP Friday to seven
marketing firms that have already expressed interest in the project
and is soliciting additional submissions as well.
“The gates are
open for whoever wants to submit,” said Jennifer Andreas, executive
director of the Cedarburg Chamber of Commerce.
The RFP calls
for a firm with experience in qualitative and quantitative market
research; strategic planning; corporate identity/branding, including
logo development and graphic standards; creative abilities, as well
as interactive marketing, promotional campaigns and the ability to
recommend an implementation plan with a mechanism to track results.
The scope of
service outlined by the RFP includes:
conducting research to determine existing attitudes, perceptions,
opportunities and challenges to enhancing the city’s image: Why are
businesses, residents, visitors choosing or not choosing Cedarburg?
How does the city address this?
seeking strategies to develop positioning and messaging statements
to include qualitative research and analysis of quantitative data
solidifying the brands and meeting the objectives of the steering
providing a one- to three-year action plan to implement the elements
needed to deliver the message, such as logo and website design,
print advertising, media placement, public relations, events and
working within the dictated time constraints and budget
providing education and communication during the process Submissions
are due to the Cedarburg Chamber of Commerce by 3 p.m. Aug. 15. with
interviews to follow. Andreas said they plan to select a consultant
by Sept. 15.
submitting a proposal for a new Cedarburg “brand” can be directed to
the Cedarburg Chamber at 262-377-5856 or
Proposals are due by 3 p.m. Aug. 15, with interviews to follow. A
decision is expected by Sept. 15.