OF PEWAUKEE — A 35-year-old ordinance prohibiting gas
stations from selling beer and wine could soon come to
an end in the city limits.
Plan Commission on Thursday reviewed proposed amendments
linked to three of the city’s business zoning districts.
The simple wordsmithing, as proposed, calls on removing
the phrase “not allowed” from passages pertaining to
wine and beer sales at gas stations.
proposed, the ordinance change would not address liquor
sales, which would still be prohibited.
city currently hosts three gas stations in its municipal
“Obviously, they would have to get a license to (sell
beer and wine),” City Planner Harlan Clinkenbeard said.
of those three gas stations — Kwik Trip — has already
hinted it is interested in selling the alcoholic
beverages at its store at W229-N2086 Redford Blvd.
Representatives with the growing La Crosse-based
convenience store chain came before commissioners for a
separate agenda item. The company has announced plans
for expanding its physical store footprint.
According to the company, the added building space would
accommodate an expanded grocery section and a dedicated
area for beer and wine sales — assuming the prohibition
is lifted, as proposed, and the company obtains a
Mayor Steve Bierce, who chairs the commission, inquired
if the city was an anomaly in prohibiting alcohol sales
at gas stations. Clinkenbeard said most of the city’s
municipal neighbors do already allow such sales to
establishments with licenses.
don’t want to be an island,” Bierce said, in response.
ordinance change and Kwik Trip’s building expansion are
moving forward to the Common Council next month for
further deliberation and possible action.
his part, Clinkenbeard said he was against the idea of
letting gas stations sell beer and wine.
just sends a bad message,” Clinkenbeard said. He said he
feared motorists would be tempted to drink behind the
wheel after making their purchases.
In other business Thursday, the
Gave conceptual approval to applicant Jamie LeFever, who
has proposed relocating her existing hair salon to a
former restaurant building at W279-N2221 Prospect Ave.
LeFever’s business plan for the expanded business —
described in application materials as a “high-end spa” —
includes serving alcohol to customers purchasing a
Commissioners initially expressed concerns with alcohol
being served on the salon’s premises, but
representatives of LeFever’s salon said the beverages
would commonly be served during group events, such as
Thursday’s discussion did not include a possible alcohol
license, which would have to be granted for it to be
Denied developer Neumann Company’s proposal for a
subdivision on undeveloped property at Golf and
Neumann, co-owner of the company, pitched a plan for 25
residential duplexes on the land, comprising a total of
50 units. Commissioners, however, balked at the plans,
expressing concerns with traffic and density.
Neumann Company will continue to refine proposals for
the land, but Neumann implored commissioners to think
outside the box for the property.