The family of Tony & Nella Scaringi ride in a Black
Harris Pontoon boat that
Water's Edge Boat Club rents.
PEWAUKEE - We’ve all heard the joke about the two best
days in the life of a boat owner - the day the boat is
purchased, and the day the boat is sold.
in between, for some, is characterized by maintenance
and preparation, punctuated by a few cherished moments
of leisure time on the water - so long as the weather
brothers - transplants to Lake Country from the Twin
Cities - launched a business model that consists of
launching boats on a subscription service.
and Dan Erickson operate Water’s Edge Boat Club on
Pewaukee and Okauchee lakes, and boast that it is the
first service of its kind in Lake Country.
an industrial engineer and Dan a civil engineer, by
trade, and grew up on the water in the land of 10,000
Minnesota, our parents have a cabin,” Corey said. “We
grew up going to the cabin every weekend. We love being
on the water, and we love boating. Fishing is our first
said boat clubs are popular in Minnesota, and he and Dan
noticed nothing similar existed in Lake Country when the
two moved to the area.
Kevin Pasqua takes his family on a ride with a boat he
rented from Water's Edge Boat Club.
concept of the boat club is simple. Users pay Water’s
Edge a fee. In return, users are able to use any of
seven boats located between Okauchee and Pewaukee lakes.
boats are available on Pewaukee Lake, and three are
available on Okauchee Lake. Between the two lakes are
four pontoon and three ski/runabout-type boats.
boats owned by Water’s Edge on Pewaukee Lake are moored
at Smokey’s Musky Shop, N27-W27250 Woodland Drive in
City of Pewaukee. On Okauchee Lake, the fleet is
anchored at Le Rendez-Vous at the Point, N52-W35002 Lake
Drive in the Town of Oconomowoc.
the two biggest lakes in Lake Country,” Corey said.
“There’s a lot to do on each lake. There’s good
swimming. If you want to go for a dinner cruise, if you
want to take the kids tubing - they’re good-sized
services provided by Water’s Edge make boating about as
care-free as it can get. There is no maintenance. You
don’t have to two the boat to the lake, or rent a slip,
or provide your own insurance. You pay a fee, reserve a
boat and show up.
really for the people who don’t want to deal with owning
a boat,” Corey said. “We clean it, we maintain it, and
do all of the work.”
said Water’s Edge will invest in new boats every four to
five years, so subscribers are always guaranteed to be
stepping into a late-model boat.
Edge is in its fourth season. Corey said five of the
first six members are still with the club.
different packages are available. A Monday through
Thursday package costs $3,195 per year. It is also known
as the Light Blue package. An unlimited boating package
over seven days per week costs $4,195, and is known as
the Blue Package. Up to four operators can be enrolled
under the Light Blue and Blue packages.
corporate option that allows for unlimited boating at
any time is available for $6,995. Up to six operators
can be enrolled.
Memberships can be split four ways. Your family, a
friend’s family and a brother’s family might split a
membership. Accessories such as life jackets, anchors,
ropes and tubes for tubing are also provided.
born after 1989 needs a Wisconsin boater’s safety
certification card. Corey said Water’s Edge holds a
familiarization session for new users, and also said an
attendant is always available to help launch and anchor
said expansion is always a possibility. It is not as
easy as it sounds, though.
always like to expand, if possible,” Corey said. “We
have to find the right lake, and we have to find slips,
too. Anywhere you go, slips are at a premium.”
information about Water’s Edge is available online at