Making boating convenient
Water’s Edge rents boats on Pewaukee and Okauchee lakes

By Chris Bennett - Special to The Freeman

July 23, 2017

The family of Tony & Nella Scaringi ride in a Black Harris Pontoon boat that
Water's Edge Boat Club rents.
Submitted photo

CITY OF PEWAUKEE - We’ve all heard the joke about the two best days in the life of a boat owner - the day the boat is purchased, and the day the boat is sold.

The time in between, for some, is characterized by maintenance and preparation, punctuated by a few cherished moments of leisure time on the water - so long as the weather holds.

Two brothers - transplants to Lake Country from the Twin Cities - launched a business model that consists of launching boats on a subscription service.

Corey and Dan Erickson operate Water’s Edge Boat Club on Pewaukee and Okauchee lakes, and boast that it is the first service of its kind in Lake Country.

Corey is an industrial engineer and Dan a civil engineer, by trade, and grew up on the water in the land of 10,000 lakes.

“Back in Minnesota, our parents have a cabin,” Corey said. “We grew up going to the cabin every weekend. We love being on the water, and we love boating. Fishing is our first passion.”

Corey said boat clubs are popular in Minnesota, and he and Dan noticed nothing similar existed in Lake Country when the two moved to the area.

Kevin Pasqua takes his family on a ride with a boat he rented from Water's Edge Boat Club.
Submitted photo

The concept of the boat club is simple. Users pay Water’s Edge a fee. In return, users are able to use any of seven boats located between Okauchee and Pewaukee lakes.

Four boats are available on Pewaukee Lake, and three are available on Okauchee Lake. Between the two lakes are four pontoon and three ski/runabout-type boats.

The boats owned by Water’s Edge on Pewaukee Lake are moored at Smokey’s Musky Shop, N27-W27250 Woodland Drive in City of Pewaukee. On Okauchee Lake, the fleet is anchored at Le Rendez-Vous at the Point, N52-W35002 Lake Drive in the Town of Oconomowoc.

“They’re the two biggest lakes in Lake Country,” Corey said. “There’s a lot to do on each lake. There’s good swimming. If you want to go for a dinner cruise, if you want to take the kids tubing - they’re good-sized lakes.”

The services provided by Water’s Edge make boating about as care-free as it can get. There is no maintenance. You don’t have to two the boat to the lake, or rent a slip, or provide your own insurance. You pay a fee, reserve a boat and show up.

“It’s really for the people who don’t want to deal with owning a boat,” Corey said. “We clean it, we maintain it, and do all of the work.”

Corey said Water’s Edge will invest in new boats every four to five years, so subscribers are always guaranteed to be stepping into a late-model boat.

Water’s Edge is in its fourth season. Corey said five of the first six members are still with the club.

Three different packages are available. A Monday through Thursday package costs $3,195 per year. It is also known as the Light Blue package. An unlimited boating package over seven days per week costs $4,195, and is known as the Blue Package. Up to four operators can be enrolled under the Light Blue and Blue packages.

A corporate option that allows for unlimited boating at any time is available for $6,995. Up to six operators can be enrolled.

Memberships can be split four ways. Your family, a friend’s family and a brother’s family might split a membership. Accessories such as life jackets, anchors, ropes and tubes for tubing are also provided.

Anyone born after 1989 needs a Wisconsin boater’s safety certification card. Corey said Water’s Edge holds a familiarization session for new users, and also said an attendant is always available to help launch and anchor the boat.

Corey said expansion is always a possibility. It is not as easy as it sounds, though.

“We’d always like to expand, if possible,” Corey said. “We have to find the right lake, and we have to find slips, too. Anywhere you go, slips are at a premium.”

More information about Water’s Edge is available online at http://watersedgeboatclub.com.