Brothers LLC, owners and operators of Little Switzerland and Nordic
Mountain ski areas, entered a purchase agreement and long-term lease
with ROC Ventures to operate the ski hill at The Rock sports complex
announcement made Tuesday explained the three brothers would not
just take over the ski area, but work to improve it with a $500,000
investment. This will add a high-speed rope tow, update snowmaking
infrastructure and the rental fleet, improve beginner terrain, and
upgrade some of the facilities.
Commons gets closer and closer to groundbreaking, we looked for a
proven operator to solidify our ski hill offerings while we shift
operating focus to other businesses,” owner of ROC Ventures Michael
Zimmerman said in a news release. “Rick, Mike, and Dave Schmitz have
a proven track record and plan to open more terrain and expand the
scope of our snow park offerings.”
brothers have operated Nordic Mountain in Wild Rose, Wisconsin for
12 years and Little Switzerland in Slinger for five.
“We think the
place has just a ton of potential,” Rick Schmitz said. He explained
he and his brothers have been following The Rock for awhile and they
like that it’s located in Milwaukee County.
will be offering a joint season pass between Little Switzerland and
The Rock Snow Park at no extra cost, according to information
released by Schmitz Brothers LLC.
“We expect a
lot of two-way traffic with that,” Schmitz said.
will offer tubing, a terrain park and general skiing and boarding
for families. They don’t, however, expect to re-open the bike park
located at the hill in the immediate future, but haven’t ruled it
They are also
working to determine how they will staff the ski area with a
volunteer ski patrol.
some options include starting a new patrol or having one patrol
between The Rock Snow Park and Little Switzerland. He explained he
is hoping for some former local patrollers to step forward, similar
to what happened when Little Switzerland was re-opened.
Editor’s note: Alex Beld is a non-paid volunteer with the ski patrol
at Little Switzerland.