WAUKESHA — Black success is now a topic
of conversation because Forever Faded, Pat’s Rib Place
and Enterprise NOW! are three black-owned businesses
that are thriving in Waukesha.
Retic opened a barbershop in 2008 with a business
partner. Soon after, he bought out his partner in 2010.
He decided to move his business from downtown Waukesha
to 1427 E. Racine Ave. In 2011, Retic changed the name
of his business to Forever Faded to give himself a fresh
the age of 13, Retic took the money he had to buy hair
clippers, so he could charge his friends $5 each for a
haircut. Now he’s running an entire business with the
goal of making $150,000 by the end of this year.
Retic opened a barbershop in 2008 in Waukesha, now
called Forever Faded located at 1427 E. Racine Ave.
Nyesha Stone/Special to The
Retic is in the process of training one of his barbers,
Chester Fisher, to be head of Forever Faded. Retic along
with three other business partners (Krayton Nash, Chris
Chudada and John Donald) will be the owners of Hall of
Fame Athletics Incorporated. This will be a non-profit
organization that trains athletes from fifth grade to
the professional level.
Retic played football, baseball, did wresting and ran
track for all four years of high school. He then played
football and ran track at Carroll University.
Years later, his middle child needed a basketball coach,
so he decided to take the position. Retic noticed he
enjoyed coaching and motivating the youth for free more
than he liked being paid to cut hair, so he needed to
find a way to keep his happiness. That’s how Hall of
Fame Athletics Incorporated came about.
Retic and his partners are working on raising $10
million to start up their nonprofit.
“Your thoughts plus your creativity equals your
reality,” said Retic.
Pat’s Ribs Place
has been eight years strong as the only black-owned
restaurant in Waukesha for business owners Alisha and
wouldn’t have got this far without the community,” said
and Tydus Hayes have owned Pat’s Ribs Place in Waukesha
for eight years.
Nyesha Stone/Special to The
wasn’t until the Great Recession of 2008 hit that she
decided that they should start working for themselves.
mom loved to make ribs, so it only made sense to make a
restaurant that revolved around that. They named the
restaurant after her mother and she says she sometimes
feels her mother’s presence.
“(She was a) true Southern belle by heart (and) this is
what she loved to do,” Alisha said.
Before Pat’s Ribs Place, Alisha worked for the
Department of Corrections and Tydus worked in the
They had to do research on the industry because neither
of them knew anything about the running a restaurant.
kept pushing forward (and) little by little we kept
making changes,” said Tydus.
They will be opening another restaurant in the Waukesha
area in the near future.
“You might be afraid to fail, but don’t be afraid to
try,” Alisha Hayes said.
Elzie Flenard isn’t sure if he’s the only black-owned
podcast based in Waukesha, but that doesn’t matter
because he’s doing something he loves — discussing
business. Flenard is the owner of Enterprise NOW!, an
online podcast that is syndicated to two other stations:
WQYLDB Radio and Alien X Radio.
love for discussing business and entrepreneurship made
him think “I should talk about this with other people,”
so a little over a year ago is when Enterprise NOW! came
show was originally a radio show with advertisements,
but then he stumbled upon podcast. After researching it
he decided podcast was best for him.
“The failure rate for entrepreneurs is exponentially
high, because they don’t have hard business skills,”
said Flenard. His business offers training, coaching and
seminars to anyone looking to start a business or to
keep theirs running.
Flenard plans on being the number one podcast in
don’t have to personally know him to know that Flenard
can’t help but to bring up the topic of business at
least once in a conversation. His eyes get bigger and
his smile stretches from cheek to cheek as he discusses
took him two weeks to get his podcast up and running.
“There’s an advocate out there for business owners, (so)
reach out to us,” said Flenard.
Flenard’s podcast can be found at