Periwinkle's Bakery now selling fresh-baked bread

By Freeman Staff

July 27, 2017

Periwinkle’s Bakery has begun selling fresh-baked bread from Wild Flour Bakery.
Submitted photo

WAUKESHA - Jalapeno cheddar, sourdough, cranberry walnut - to fill a hole in stomachs downtown Waukesha, Periwinkle's Bakery on Broadway has started offering fresh-baked bread in addition to their already wide selection of baked goods.

Periwinkle's doesn't do the bread baking; the bread is brought in from Wild Flour Bakery - a Milwaukee-based bakery that touts no preservatives or additives - on Thursdays, Fridays and Saturdays. It's also available via special request on Tuesday and Wednesday, said Dan Strackbein, owner of Periwinkle's and Rochester Deli next door.

Strackbein said the bread that was first offered two weeks ago hasn't been flying off shelves, yet. But the new yeasty offering coincides with a demand for bakeries downtown, according to a study done by city planners, which Strackbein chalked up to a previously empty fresh bread market.

Periwinkle's isn't able to bake its own because special ovens are required for bread. So, for now, the bakery will stick to bars, cakes and pies and leave the bread to Wild Flour.