The Bubon Orthodontics
facility in Brookfield, which opened earlier this year.
BROOKFIELD - Dr. Michael Bubon knew he both wanted and
needed to be an orthodontist when he realized the
profession would always pique his intrigue and stir his
Brookfield resident, wavered between medical school and
dental school before landing on a career in the world of
orthodontia. It was a visit to his orthodontist that
tipped the scales.
remember very distinctly, thinking ‘I’ll never be
bored,’” Bubon said. “This guy has clinical issues, he’s
running a business, he has employees to deal with - this
guy will never be bored.
doctors might be satisfied with one location, or
practice. Not Bubon.
three was doable by myself,” Bubon said. “I guess I had
the idea that I could run more than one.”
didn’t stop at one office, or even three, and his empire
will expand yet again this summer - when Bubon
Orthodontics stop at 12 offices, for the time being.
right - 12 locations, all of them straightening teeth,
which explains the license plate on Bubon’s car. It
Dr. Michael Bubon’s 12 office locations all straighten
teeth so his license plate reads
fond of paraphrasing a quote from President Abraham
Lincoln when describing how he came to open 12 offices -
It’s not I who control events, but events which control
always wanted to have a successful business, but I never
really envisioned having this many offices,” Bubon said.
“The next thing, I know I have multiple doctors, 50
employees and 12 offices.”
reluctant to use the term “satellite” when describing
any of his 12 locations. The Bubon Orthodontics
locations are similar in size and appearance, but he
admits the Waukesha office at 21680 West Bluemound Road
is the organization’s de facto headquarters.
location at 1905 North Calhoun Road in Brookfield opened
earlier this year, and Bubon is expanding into downtown
Milwaukee as of Aug. 1 with an office at 330 East
Milwaukee office will focus solely on Invisalign braces.
Bubon’s web site -
https://bubonortho.com - states that Bubon
Orthodontics is Wisconsin’s No. 1 provider of Invisalign
According to the company’s web site -
https://www.invisalign.com - Invisalign braces are a
clear alternative to metal braces for both adults and
teens, and are marketed as an almost invisible way for
one to improve their teeth.
are a lot of professionals there that maybe want their
teeth straightened, but don’t want to wear braces,”
Bubon said. “There really isn’t a major Invisalign
office in Milwaukee.”
newest office will be one of three in Milwaukee. Bubon
also operates offices on South 27th St. and Howell
Avenue in Milwaukee.
are also Bubon locations in Johnson Creek, Delafield,
Oconomowoc, Franklin, Muskego, Wauwatosa and West Bend.
Addresses and directions are available on the Bubon
Orthodontics web site.
said he tries to stack locations in proximity to
existing offices whenever possible.
rule of thumb is nobody should compete with themselves,
so why open an office near other offices?” Bubon said.
“I found, for the convenience of the patient, that
applies even if it’s just five miles closer.”
considering new locations, in addition to proximity to
his existing locations Bubon also considers ease of
access. Signage is also a pivotal consideration.
finds time to see patients three to four days each week
throughout his various locations, but admits he also
spends a lot of time performing administrative work.
where the business owner is always working,” Bubon said.
“The staff is just incredible. We have absolutely an
incredible team. They’re just amazing.”
locations in the Bubon Orthodontics empire might hinge
on whether more doctors are hired.
not a goal,” Bubon said. “We could hire another doctor
and still have enough for that person to do in our
existing facilities, but it would give us the option to