The Town of
Brookfield’s Architectural Control Committee has
conceptually approved plans for a nine-screen movie
theater at The Corners.
Dave Fidlin/Special to The
BROOKFIELD - A municipal panel overseeing
architecture-related issues received a sneak peek
Wednesday of some of the granular details surrounding a
proposed nine-screen movie theater within the new The
through the plans, the town's Architectural Control
Committee gave conceptual approval to the plans
blessing means the proposal returns to the Plan
Commission for one more review before going before the
ultimate decision-making body - the Town Board - for
final, definitive approval.
Collins | Webb
Architecture has been retained by The Corners executives
to design the cinema, which was not part of the initial
plans for the mixed-use site near Bluemound and Barker
and Roger Webb gave the committee an overview of the
theater, which is being proposed as a 38-foot vertical
addition on the southeastern portion of The Corners.
"We have what we
feel is a great design," Webb said. "It's clean, and
it's crisp. It compliments what's already there."
The theater, as
envisioned, would be situated on three stories and would
be directly north of a series of apartments.
looked over the architectural designs, and the panel
overall was amenable to the proposed aesthetics and
But at the urging
of Gary Lake, development services administrator, the
panel in its motion required Collins and Webb to work
with Lake and other municipal officials and consider a
"I think there
could be a slightly more sensitive proposal to the
architectural rhythm," Lake said of the theater addition
and how it interacts with other surrounding buildings.
also raised several questions and concerns, including
parking and noise potential.
In its current
draft design, the theater is envisioned as having 827
seats between the nine screens. It would have a total
capacity of 953 persons - a figure that takes into
account a bar and restaurant that is part of the
development and employees.
Lake said the
town has revisited a previously administered traffic
impact study since the theater was not part of the
original visioning for The Corners.
"Given the change
in use, or additional use, the Plan Commission (during
its initial review in July) felt it was important that
the traffic impact analysis be updated," Lake said.
Results from the
refreshed study are pending and are expected shortly.
commissioners asked how the new theater would adequately
shield sound from the adjoining apartments.
"It will be
acoustically engineered so sound won't be able to go
through," Webb said. "There will be little to no sound
Thus far, Corners
officials have been mum on who will run the new theater.
Throughout Wednesday's discussion, Collins and Webb
continued to refer to the entity as "the theater
Marcus Corporation, which once owned the land the
Corners sits on, had operated a theater near the site of
the proposed development.
The West Point
Cinema and its sibling operation, Westown Cinema in
Waukesha, closed a decade ago when the Majestic Cinema