craft brewery is proposed to occupy the now-vacant
brewery on Mequon Road.
Photo by Mark Justesen
MEQUON — While plenty of details must be worked out
before the first shovel of dirt is turned, plans for
Foxtown, the third phase of the Mequon Town Center,
earned an enthusiastic review by a city committee last
scheduled discussion before the Mequon Planning
Commission Aug. 7 was the first opportunity to run the
plans for the multifaceted development up the city’s
“Overall, it’s a phenomenal-looking project – and if the
vision comes true, a great addition to Mequon,” said
Alderman John Wirth, the Common Council’s representative
on the Planning Commission.
Mayor Dan Abendroth praised the developers for taking
“underutilized land” and turning it into a $50 million
think this is a wonderful opportunity for the city,” he
said. “You’re on the right track. The architecture is
beautiful and I urge you to continue.”
project on the 18-acre site on the south side of Mequon
Road and west of the railroad tracks will be phased in
over several years, according to a 62-page-long
document filed with city staff. While it ultimately may
include 96 luxury apartments, 23 “porch-home”
condominiums, restaurants, retail and office space, the
most prominent first piece will be the renovation of a
still-standing 19th-century brewery.
building at the southeast corner of Mequon Road and
Buntrock Avenue would be transformed into a
6,750-square-foot beer-themed restaurant with an outdoor
beer garden. The site will include a public beer hall
with a dance floor and banquet hall seating. In a
separate action at the same meeting, the Planning
Commission unanimously approved a zoning variance to
allow a craft brewery. A fall 2018 opening is planned.
discussion of Foxtown came the day prior to the Common
Council’s review of a parking study that involved the
first phase of the Town Center and the surrounding area.
That study concluded that there is insufficient parking
and made numerous recommendations that will be explored
initial renovation of the brewery includes 66 parking
spots. Parking details for the other phases include 111
parking spots for cars in a 13,000-squarefoot brewery
and beer hall with a proposed opening in the summer of
2019. The proposed apartments would have 184 parking
development team includes several individuals with
longtime business ties to Mequon. Many in the group
recently proposed raising funds for a community project
that would remake much of the nearby civic campus,
including upgrades to the city’s swimming pool and
adjacent Rennicke Field. Group members are: Thomas
Nieman, Fromm Family Foods; Robert Bach, P2 Development;
John Graham, Real Estate Advisors; Tom Zabjek and Scott
Humber, Lakeside Development; Gordon Goggins,
restaurateur; Gregg Thompson, Thompson Project
Management; Rinka Chung Architects; Stephen P. Smith,
architect; and Thomas Mortenson, R.A. Smith National,
project landscape architect.
Smith, the architect, said the development “will be of
the highest quality” and meets the design guidelines for
the Town Center.
take 17 acres that is essentially blighted and create
something that is worth $50 million – it’s taken the
vision of someone like Tom Nieman to put his money where
his mouth is,” he said.
Several members of the public spoke before the
Reinholz, representing the River Birch Place Condo Home
Association, urged commissioners “to get it right the
first time” when it comes to parking. She said she loves
the proposed retail and restaurant space, “but I’m very
concerned about approving additional housing now.”
apartments and porch homes – patterned after a concept
in Libertyville, Ill. – would be in addition to 28
apartments in the first phase of the Town Center. Other
projects that are recently finished or nearing
completion are The Reserve, an 81-unit apartment
development at 6835 W. Mequon Road and the 33unit
Dermond Property Investments project at 11130 N.
Buntrock Road. Spur 16, the second phase of the Town
Center on the north side of Mequon Road, has proposed
156 rental units.
Peter Moegenburg, a development specialist who is
consulting on the project, told the Planning Commission,
Foxtown is targeted toward tenants interested in living
in a walkable neighborhood. The residential component is
integral, he added.
have to have the people in the space in order for the
commercial space to prosper,” he said
<<EARLIER: Brewery, restaurant anchor
next phase of Town Center
<<EARLIER: Mequon Town Center: Two years later