Journal Sentinel community publications to be consolidated
‘Now’ staff to work out of downtown Milwaukee

By Katherine Michalets - Freeman Staff

August 18, 2017

WAUKESHA — Names of longtime weekly publications produced by the Journal Community Publishing Group will no longer be found on newsstands as part of a consolidation the company has undergone, according to a story posted on the Journal Sentinel’s website on Wednesday.

The weekly publications, such as Lake Country Reporter, Oconomowoc Focus, Mukwonago Chief and Waukesha Now, will be consolidated into seven zones that cover 13 metro Milwaukee areas and will be inserted into the print editions of the Wednesday Milwaukee Journal Sentinel. They also will only be available to subscribers of the Journal Sentinel.

Also, the websites for the revamped Now publications will be moved to the Journal Sentinel’s JSOnline.com website, according to the article. And all of the community newspapers will use the “Now” name.

The new publication zones will be Lake Country Now (northern and western Waukesha County); Waukesha County Now (southern Waukesha County); West Now (Brookfield, Elm Grove, Wauwatosa); Northwest Now (Germantown, Menomonee Falls, Sussex); North Shore Now (Ozaukee County and North Shore suburbs); South Now (Cudahy, Franklin, Oak Creek, St. Francis, South Milwaukee); and Southwest Now (West Allis, Greenfield, Greendale, Hales Corners).

George Stanley, editor of the Journal Sentinel, did not return calls or emails before deadline seeking comments on the changes. He was quoted in a BizTimes article saying that the company’s approximately 30 Now staff members will be based out of the Milwaukee Journal Sentinel newsroom in downtown Milwaukee, and not its location on Dolphin Drive in Waukesha.

“We can fit them in one place now, most people can work remotely most of the time and it doesn’t make sense to keep that expensive separate building in Waukesha,” Stanley told BizTimes. The Milwaukee Journal Sentinel and Now Media Group are now part of the Gannett Co. Inc., which also owns USA Today. Prior to its sale to Gannett, the Journal Sentinel and Now Media Group were owned by Scripps Co.