Harley-Davidson rolls out new models in largest-ever development project

By Freeman Staff

August 23, 2017

Harley-Davidson on Tuesday launched a fully-transformed Softail® lineup powered by the Milwaukee-Eight™ Big-Twin engine, delivering what the company calls the most powerful, agile and responsive Big Twin Cruisers ever.
Submitted photo

MILWAUKEE - Leading into its 115th Anniversary year, Harley-Davidson on Tuesday launched five new Touring bikes and eight all-new Softail Big-Twin cruisers designed under what the company said was the largest product development project in its history.

According to a press release, as part of the company's commitment to launch 100 high-impact motorcycles by 2027, each new cruiser was redesigned from the ground up and features the Milwaukee-EightT engine, an all-new frame and advanced technology to form a new foundation of style, comfort and performance.

The company partnered with celebrity and motorcycle enthusiasts around the world to be among the first to experience the new models. Each will reveal the new bikes to their fans with  across their social media channels.

"The new Softail models are the result of the most extensive research and development program in the company's history," said Paul James, manager of product portfolio for Harley-Davidson. "Thousands of hours of testing were put into the complete redesign of these new cruisers."

The new 2018 Harley-Davidson Fat Bob features aggressive styling, premium finishes and the customer’s choice of the powerful Milwaukee-Eight 107 or 114 Big Twin Engine, according to the company.
Submitted photo

According to the release, the aggressively styled 2018 Softail models merge the hard-riding performance of the Dyna line with the custom look of the Softail line, interpreting Harley-Davidson's history, authenticity and styling DNA through a modern lens. With stiffer and significantly lighter frames to harness the pulse-quickening torque of the new dual-counterbalanced Milwaukee-Eight 107 and 114 engines, each bike is faster, lighter and handles better than any Big Twin cruiser predecessor, according to the release.

New technology features on each model include Daymaker Signature LED Headlamps, an integrated USB charging port, improved electrical system charging, new instrumentation and fuel tanks.

For more information, visit www.harley-davidson.com.