Jed Justman poses for a photo near Carl M. Kuss Memorial
Field on Wednesday afternoon in West Bend. Justman works
for the Milwaukee Bucks and plays for the amateur
baseball team, the West Bend 7 UP.
John Ehlke/Daily News
From a young age Jed Justman
was drawn into sports and he grew up playing
the “big three” — baseball, basketball and
The 35-year-old still plays
baseball with the West Bend 7 UP and has for
more than a decade. It’s a competitive
outlet for him.
“We have a group of talented
ballplayers, many with the same goal to be
the best we can possibly be,” Justman said.
“Like many of my teammates, we also have a
love for the game of baseball, and it's an
honor to play for my hometown of West Bend.”
His career in sales also
gives him that same outlet and for most of
his career it’s been baseball related.
The Kettle Moraine Lutheran
graduate and former West Bend resident
started working for the Milwaukee Brewers as
a telephone sales representative in 2004 and
by 2013 he was the team’s director of
Justman said he found himself
on this path, “Once I realized I wasn't
nearly good enough to play sports for a
living.” He said he was, however, still
intrigued by the idea of working in
professional sports in some way.
Sales appears to be a good
fit for him and more recently he’s taken a
chance to work with the Milwaukee Bucks
selling premium suites, lofts and club
spaces before the team’s new arena has even
“When I was approached about
this incredible opportunity to launch a new
department for an exciting team on the rise,
not to mention a new arena on the way, I
couldn't pass it up,” Justman said.
Working at the Bucks, it’s
part of his team’s mission to be the best
entertainment company “in the world” and
provide the best experience he can for fans.
“Because of my competitive
nature, sales turned out to be a natural fit
of which I quickly grew a passion for,”
Justman said. “I wasn't necessarily seeking
a sales position out of college, but I was
fortunate to meet some great mentors and
sports professionals that noticed a
potential strength I wasn't aware of at the
As he reaches the end of his
13th year in the industry and the beginning
of his third year with the Bucks, he finds
himself with a team of sales people, heading
a new department in the organization.
“I’m grateful the Bucks saw
the potential in me to lead a team, despite
me not previously having managed a team in a
professional setting,” Justman said. “I
welcomed the challenge and have enjoyed the
journey over the past two-plus years.” For
now he’s sticking with the Bucks, who have a
lot to celebrate right now with starin- the
making Giannis Antetokounmpo playing well
and a new arena on the way.
Justman, however, remains
humble in his role and said, “I don’t think
I’m any further along than the next person.”
He said he is just a
proponent of doing what you love and loving
what you did and is thankful for his family,
mentors and co-workers.
When it comes to 7 UP
baseball, Justman said he’ll keep on playing
the game he loves most as long as his body