Select Kohl’s stores to offer Amazon smart home spaces

Freeman Staff

Sept. 6, 2017

In October, 10 Kohl’s locations in the Los Angeles and Chicago areas will be home to Amazon Smart Home Experiences.
Submitted photo

MENONOMEE FALLS —For years Amazon has been blamed for disrupting the retail sector — and now Kohl’s will partner with the mega online retailer to create Amazon Smart Home Experiences in 10 of its stores in the Los Angeles and Chicago areas starting next month.

According to Wednesday’s announcement, the new Amazon smart home spaces will allow customers to buy Amazon devices, accessories and smart home devices and services directly from Amazon, within select Kohl’s stores.

“We believe in the power of our store portfolio and know that our future as a best-in-class omnichannel retailer will be driven by how inventive, compelling and unique we can make our store experience,” said Michelle Gass, Kohl’s chief merchandising and customer officer, in a statement. “Kohl’s and Amazon share a customer obsession and we’ve joined together to leverage each other’s strengths and deliver a great experience customers can only find at Kohl’s.”

The 1,000-square-foot Amazon Smart Home Experience at Kohl’s will offer e a hands-on and interactive variety of smart home products with a variety of Amazon devices, including Amazon Echo, Echo Dot, Amazon Fire TV, Fire tablets and more. The staff managing the space, according to the announcement, will be Amazon associates. Customers can schedule an Amazon expert to come to their home, evaluate their needs and install smart home products.

“We are thrilled to offer a unique new way for customers to try out our lineup of Alexa-enabled Amazon devices, learn more about our smart home services from Amazon experts and then buy those items directly from Amazon—all within Kohl’s stores,” said Dave Zimmer, vice president, sales and marketing, Amazon Devices, in a statement. “Teaming up with Kohl’s provides an incredible opportunity to pair world-class customer and shopping experiences.”