partners Dave Jentz (left) and Richard Magliocco (right)
before a 25th anniversary sign display in Exhibit
Systems’ lobby at the company’s Brookfield headquarters
Dave Fidlin/Special to The
BROOKFIELD — Any way you slice it, this is a year of
milestones for Exhibit Systems, an evolving company on
Brookfield’s far east side that specializes in
manufacturing trade show materials.
company, which founder Dave Johnson established in his
Milwaukee home, is in the midst of its 25th anniversary.
Current business partners Dave Jentz and Richard
Magliocco purchased the company from Johnson in 2007,
and they are celebrating 10 years at the helm.
Over the years, Exhibit Systems bounced around from
various locales in the Milwaukee area. The heavy lifting
on the company’s current perch at 12600 W. Burleigh Road
began about five years ago, and Jentz and Magliocco are
quick to say they plan to call Brookfield home far into
Magliocco, president, and Jentz, executive vice
president, took time to reflect on the company’s
evolution and offer a sneak peek into the future during
an anniversary gathering Thursday at their headquarters.
Hundreds of visitors dropped by, including Brookfield
Mayor Steve Ponto, Waukesha County Board Chairman Paul
Decker and County Executive Paul Farrow.
Under Jentz and Magliocco’s watch, Exhibit Systems has
grown rapidly, and the business partners said they have
no intention of slowing down.
company currently employs 25 persons, up from a 7-person
workforce a decade ago. Jentz said additional positions
will be added as the Exhibit Systems continues on its
“There’s so much opportunity for us out there,” Jentz
said. “We’re growing fast.”
Magliocco is quick to point out much of the company’s
success is at the feet of its employees.
continue to grow because of their capabilities,”
Magliocco said. “We have even bigger growth plans in the
next three years.”
of the company’s newest growth opportunities was just
Exhibit Systems has added a marketing division to its
roster of services. The announcement came on the heels
of the company’s partial acquisition of Results
Marketing, a company specializing in branding, email and
he reflects on the past decade of running the company
with Magliocco, Jentz said he takes pride in noting the
company has never lost money.
proclamation is especially noteworthy, considering the
timeline of events. Jentz and Magliocco took the reins
of the company just a year shy of what would become the
Challenges inevitably abounded, but Jentz said, “We
always kept a steady growth,” in the depths of the
Ponto, who addressed the crowd during a brief ceremony
Thursday evening, described Exhibit Systems as a “star
business” within the community.
think this is one of the showpieces on the east side,”
said Ponto, who noted the company fits hand-inglove into
the city’s strategy of continuously looking at economic
Farrow briefly discussed Waukesha County Center for
Growth, a year-old organization aimed at exploring
economic development opportunities throughout the
various cities, villages and towns.
“You’ve got a great group of people here with passion
and a desire to get it done,” Farrow said to Jentz and
Magliocco. “You guys knock it out of the park.”