Boutique is holding a liquidation sale after its owner
Kristy Zingsheim recently announced it would be closing.
The shop had sold wedding and prom gowns for nine years.
OCONOMOWOC — Betrothed
Boutique owner Kristy Zingsheim said the
shop will discontinue its nine-year practice
of selling wedding and prom gowns, citing
the increasing tribulations online shopping
has given small businesses of its variety,
as well as changes in her life.
The store’s liquidation sale
began Sept. 7 and Zingsheim will keep the
business in operation until all gowns and
accessories are sold. She stressed that all
customers who have stored items or items on
order will have those requests filled.
After the liquidation sale
wraps up, Zingsheim will continue to rent
tuxedos and operate her floral store, Modern
Bloom, out of the 203 E. Wisconsin Ave.
storefront. Sue’s Tayloring will also
continue to function at that location. Each
of the businesses will maintain the same
hours of operation.
Zingsheim said the decision
to wrap up the gown selling didn’t happen
overnight. She said small businesses have
been ravaged by online sales for years.
Fittingly, Zingsheim had to
pause during her interview with the
Enterprise so she could field a call in
which the person on the other end said they
had been in talks with a few wedding gown
businesses that were closing just that day.
Same wedding focus, different
Zingsheim’s departure from
the sale of wedding gowns will allow her to
devote more time on a new business venture.
In October, Zingsheim will
begin leasing and renovating the site of the
former Ixonia Fireman’s Hall, N8345 Park
St., with the goal of opening a new bridal
venue there next spring.
“Chivaree on Park” will host
weddings, ceremonies, and receptions in the
historic building which was built by the
Ixonia Volunteer Fire Department in 1949.
The building was sold to the Town of Ixonia
in exchange for a payment of $50,000 a year
spread out over 10 years. The last payment
was made earlier this year.
In May, the Ixonia Town Board
voted to accept Zingsheim’s bid to lease the
As one might expect, the
wedding gown game is quite different from
the bridal venue business.
Zingsheim said a popular
theme in the area is the rustic barn
wedding. While it’s favored by many, she
doesn’t like the idea. Zingsheim said these
refurbished barns typically lack indoor
plumbing, heating and air conditioning —
things she believes any wedding venue needs.
With the old Ixonia Fireman’s
Hall, Zingsheim will give her customers
these amenities in a setting she describes
as “industrial chic.”
Zingsheim plans to keep many
of the hall’s redeeming traits intact —
features she describes as “vintage nostalgic
Return of the dance
To the amusement of many,
Zingsheim will keep the famed all-wood dance
floor that the volunteer fire department
installed during the initial build. The
smooth wood was once the focal point of the
hall’s social gatherings, especially on
Sundays when the polka dance seemed to wrap
the whole town up in a festival of groove.
What was dubbed the final
dance at the hall occurred in April.
However, that event now looks more like the
beginning of a short hiatus as Zingsheim has
expressed a desire to restore the polka