Quad/Graphics lands printing contract worth $450 million

By Katherine Michalets - Freeman Staff

Sept. 20, 2017

SUSSEX — Quad/Graphics, Inc. announced Wednesday it renewed an expanded contract with Bluestem Brands online retail brands valued at $450 million for the term of the contract.

Starting Jan. 1, Quad/Graphics will supply paper purchasing, printing and mail/distribution services for all 13 of Bluestem Brands online retail brands. As part of its current contract with the company, Quad/Graphics prints catalogs and provides premedia services, including prepress, digital photography and video production, for the online retailer’s Fingerhut and Gettington brands.

Quad/Graphics based in Sussex is a global marketing services provider that helps brand owners market their products, services and content more efficiently and effectively. As part of the extended and expanded multi-year contract, Quad/Graphics will begin printing catalogs for 11 additional brands, all of which are under Bluestem’s Orchard portfolio.

“We are proud to build on our long-standing relationship with Bluestem Brands, a respected multi-brand online retailer,” said Joel Quadracci, Quad/Graphics chairman, president & CEO, in a statement. “Bluestem Brands understands the critical role print plays in its marketing mix — particularly in its effectiveness to drive traffic online. Further, by consolidating paper purchasing and print spend with Quad/Graphics, the retailer will eliminate redundancies, and achieve time — and cost-saving efficiencies. As with all our clients, we will work closely with Bluestem Brands to provide exceptional customer service while continuing to innovate solutions that advance its marketing and overall business objectives.”

Bluestem Brands’ Northstar portfolio is comprised of the Fingerhut and Gettington brands. Bluestem Brands’ Orchard portfolio consists of the Appleseed’s, Blair, Bedford Fair, Draper’s & Damon’s, Gold Violin, Haband, Norm Thompson, Old Pueblo Traders, Sahalie, Tog Shop and WinterSilks brands.

“We, too, are proud to expand our relationship with Quad/Graphics as we strategically strengthen our brands in the marketplace,” said Steve Nave, Bluestem Brands president & CEO, in a statement. “Quad/Graphics has the knowledge, resources and commitment to help our print program succeed. In particular, we value Quad’s partnership approach to doing business by bringing forward ideas and solutions to help us better manage the complexities of today’s retail landscape.”