The Brennan’s at
1670 Old School House Road is closing Sept. 30. Signs
show the building owner’s desire to make a sale.
OCONOMOWOC — A venerable
specialty grocer with roots stretching back
75 years is about to leave a bustling retail
area near Pabst Farms. But several other
retailers are slated to take up residence
nearby in the fourth quarter of this year.
The wheels are in motion for
a new Firestone Complete Auto Care center,
which was first announced in March. The
business, to operate out of a
8,155-square-foot building, will be located
at 1688 Old School House Road.
“The building is under
construction and is close to complete,” Bob
Duffy, director of the Oconomowoc Bureau of
Economic Development, said. The namesake
business in what has frequently been
described as the Brennan’s Marketplace Plaza
development is winding down operations.
An employee who answered the
phone this week at Brennan’s Oconomowoc
store said the location, 1670 Old School
House Road, would shutter Saturday. As the
company sells the last of its produce and
cheese, speculation of what will fill the
space has ramped up.
Although no firm
announcements have been made, Duffy said a
successor to the Brennan’s store could be
“Apparently, there’s an
accepted offer for that site,” Duffy said.
“(Brennan’s executives) have been trying to
close on the site. But that’s all we know at
Attempts to reach Brennan’s
executives were unsuccessful by press
Brennan’s first announced in
July it would close all five of its stores
by the end of this month.
Three Brennan’s locations —
Brookfield, one of the two Madison stores
and the flagship Monroe site — have already
closed their doors as inventory has
When word came down this
summer of the decision, Brennan’s executives
cited “changing consumer habits and
increased competition” as reasons for
closing up shop.
The statement revealed the
company’s struggles stretched back nearly a
decade ago — around the time the Oconomowoc
location first opened.
“Brennan’s Market saw a
significant decline in sales during the
recession, beginning in 2008,” the statement
read. “However, even as the economy
rebounded, Brennan’s Market sales remained
Complete Auto Care facility is being built at 1688 Old
School House Road, at the northeast corner of Valley
Road and Highway 67.
While the Brennan’s building
remains in a state of flux, other new
developments are taking form in the
Duffy said several of the few
remaining vacant lots in the area
surrounding Brennan’s have been snatched up,
and word of additional retailers in the area
This month, MOD Pizza, a
rapidly growing fast-casual eatery, has
announced plans of opening a new store at
1676 Old School House Road.
The Seattle-based chain,
which has carved out a niche by offering
unlimited toppings and selling pizzas at a
standard price of $7.87, has recently opened
stores in New Berlin, Shorewood and
The company, which has more
than 200 locations, is slated to open its
Oconomowoc eatery in November, spokeswoman
Charlotte Wayte said. MOD Pizza operates in
Alongside the retail
developments is a pedestrian-friendly
feature that fits snuggly into the urban
design of the Brennan’s Marketplace Plaza
area. Plans are moving forward on a plaza
near the Qdoba eatery.
The feature is expected to
offer up such amenities as decorative steel
benches, decorative glass and an assortment
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