Consumers to spend record amount for Halloween

Conley News Service

Sept. 22, 2017

WAUKESHA — A survey released Thursday by the National Retail Federation said consumers are expected to spend a record $9.1 billion in Halloween spending this season.

The figure is up 8.3 percent from last year’s record of $8.4 billion.

Consumers are expected to spend an average of $86.13, up from last year’s $82.92, with an estimated 179 million consumers planning to participate in Halloween activities — up from 171 million in 2016.

According to the survey conducted by Prosper Insights & Analytics, consumers are estimated to spend $3.4 billion on costumes, $2.7 billion on candy, $2.7 billion on decorations and $410 million on greeting cards.

During the Halloween season, 71 percent plan to hand out candy, 49 percent will decorate their home or yard, 48 percent will wear costumes, 46 percent will carve a pumpkin, 35 percent will host or attend a party, 31 percent will take their children trick-ortreating, 23 percent will visit a haunted house and 16 percent will dress their pets in costumes.

“Halloween continues to be a highly anticipated holiday for Americans, who will spend a record amount this year with increases across all purchasing categories,” said Pam Goodfellow, Prosper Insights principal analyst, in a news release. “Expect consumers to be on the lookout for early-bird promotions both online and in-store as they hunt for the best items to complete their costumes and embellish their homes.”