WAUKESHA — A survey released Thursday by the National
Retail Federation said consumers are expected to spend a
record $9.1 billion in Halloween spending this season.
figure is up 8.3 percent from last year’s record of $8.4
Consumers are expected to spend an average of $86.13, up
from last year’s $82.92, with an estimated 179 million
consumers planning to participate in Halloween
activities — up from 171 million in 2016.
According to the survey conducted by Prosper Insights &
Analytics, consumers are estimated to spend $3.4 billion
on costumes, $2.7 billion on candy, $2.7 billion on
decorations and $410 million on greeting cards.
During the Halloween season, 71 percent plan to hand out
candy, 49 percent will decorate their home or yard, 48
percent will wear costumes, 46 percent will carve a
pumpkin, 35 percent will host or attend a party, 31
percent will take their children trick-ortreating, 23
percent will visit a haunted house and 16 percent will
dress their pets in costumes.
“Halloween continues to be a highly anticipated holiday
for Americans, who will spend a record amount this year
with increases across all purchasing categories,” said
Pam Goodfellow, Prosper Insights principal analyst, in a
news release. “Expect consumers to be on the lookout for
early-bird promotions both online and in-store as they
hunt for the best items to complete their costumes and
embellish their homes.”