CITY OF PEWAUKEE — After 30
years of operating as Storage Systems Midwest, the City of Pewaukee
company has undergone a rebranding campaign and changed its name to
Axiom owner and CEO RJ Safranek
said the former name did not properly reflect the company.
“The community has known us for
years as Storage Systems Midwest, but that name never really told
our whole story. We were always about more than just storage systems
— while our partners were scaling and innovating, we were right
there alongside them, trusted partners assisting with product and
implementation needs. Today, we’re unveiling a name that honors our
past but truly tells our future story,” he said in a statement.
name change is one aspect of the large branding project that Axiom
launched about a year ago that includes a new logo and website
According to the Tuesday
announcement, Axiom’s goal is to help clients better understand
Axiom’s tailored offerings while staying true to its values and
honoring its legacy.
Axiom offers turnkey, operations
improving solutions including racking, conveyor, modular office,
mezzanine, high density vertical storage, ergonomic equipment and
“Axiom designs custom-fit
solutions that solve process, workspace, and storage challenges for
our commercial and industrial clients. We’ve always felt as though
our job is not complete until the customer’s goals are met. Our
customers rely on us to help improve their business, whatever the
challenge, we won’t stop until we get it right,” said Joe Roth, vice
president of sales & marketing, in a statement.