OF BROOKFIELD — Plans for a 9-screen movie theater
within The Corners development are moving forward amid
strong opposition and a potential lawsuit from the
state’s largest cinema operator.
4-1 vote Tuesday, the Town Board issued conceptual and
final approval for a 38-foot vertical addition onto The
Corners’ easterly end. Florida-based Silverspot Cinemas,
which has five theaters open or under construction, has
been tapped to operate the theater.
Silverspot representatives were on hand at the Town
Board meeting to share their visions for the site. On
the other side of the isle, within the audience, sat
representatives of Milwaukee-based Marcus Corp., which
operates 69 theaters in eight states.
Corners is a good fit for us,” said Gonzalo Ulvi, a
managing partner with Silverspot. “The demographics are
Marcus, owner of the Majestic Cinema within the town,
had a role in spearheading The Corners nearly a decade
ago. Two years ago, it sold a large stake to Chicago-
based Bradford Real Estate Group and IM Properties in
Currently, Marcus retains a 10-percent ownership stake
in the development, and company officials have indicated
they plan to fight Silverspot’s entry, citing a breach
of an original developer’s agreement.
letter sent to town officials before Tuesday’s meeting,
Greg Marcus, president and CEO, laid out reasons why the
company is against the plans.
“Simply put, had we thought a theatre at The Corners was
a good idea, we would have either included it in the
original, agreed-to design or built one ourselves,”
Marcus wrote in the letter.
Douglas Neis, chief financial officer and treasurer with
Marcus, came before the Town Board on Tuesday and
expounded on the company’s concerns, which include
parking, traffic, structural matters and a perceived
over-saturation of theaters in the area.
Marcus recently announced plans of opening a BistroPlex
at Brookfield Square, about five miles from the
Majestic. Silverspot would be a mile from the Majestic.