an effort to better reflect what makes R.A. Smith National special,
the company’s leadership decided to launch a rebranding campaign, as
well as the creation of a new website.
because of our people, our depth of services and the variety of
projects we work on nationwide. Our shorter name - raSmith -
reflects how the majority of our clients refer to us, while
remaining true to our heritage. Our new positioning statement -
Creativity Beyond Engineering - reflects what clients have
identified as our greatest differentiator. Our goal is to serve as
trusted advisors, problem solvers, and professionals who think
outside the box every day to make our clients’ lives easier,” said
Ricky Smith Jr. in a statement.
Wednesday’s announcement, raSmith President Richard A. Smith and his
son Richard (Ricky) A. Smith, Jr. made the decision to conduct a
rebranding campaign after talking with employees and clients.
about our new brand and proud of the people who work at raSmith and
their dedication to their careers and the clients they serve. I want
to thank our employees, clients and business partners who have
contributed to the success of raSmith over what will soon be 40
years in business as we look to celebrate that milestone in 2018,”
said Richard Smith in a statement.
These changes at
raSmith coincide with a leadership change. Per a corporate
announcement this past August, on Jan. 1, 2018, Ricky Smith will
become president. His father Richard Smith, founder and current
president, will serve as CEO and will remain involved with the
company in an advisory and support capacity.