Ruthann Shaw of West Bend waits to cross Decorah Road at
the intersection of Main Street near the old Walgreens
building Thursday afternoon in West Bend. A proposal for
a new Kwik trip gas station has been approved by the
city's Plan Commission.
John Ehlke/Daily News
The second time is the charm
for Kwik Trip representatives’ attempt to
place another establishment in West Bend.
Members of the West Bend Plan
Commission, at their Tuesday meeting, voted
to approve a zoning amendment, a conditional
use permit and a site plan to place a retail
fuel station at the corner of Main Street
and Decorah Road, having felt developers
sufficiently addressed their concerns from
last month’s meeting.
“The developer has done a
traffic-impact analysis and they have had
their consultant provide us that,” Business
and Development Planner James Reinke said.
“Ultimately, the consultant has concluded
that the level of service for this
development pertaining to the streets Fifth
Avenue, Decorah and Main Street would still
remain at acceptable service levels in
accordance with the DOT (Department of
The proposal was tabled
during the Sept. 5 meeting because of
concerns expressed by member Jed Dolnick,
who took issue with the number of exceptions
that developers asked for, including
setbacks from the street, an oversized
driveway and an increase to the available
This didn’t comprise
additional issues related to the number of
vehicles passing through the area. Members
opposed to the proposal at the time — citing
issues with the commuter traffic, parents
transporting their children to school and
vehicular flow issues when students at the
high school enter and leave for the day —
asked for results from the traffic study to
alleviate their concerns.
The station is planned for
806 S. Main St., slightly more than 1 mile
away from the initial Kwik Trip store on
Silverbrook Drive near Paradise Drive and
highway 45. Much of the proposal remained
The zoning amendment refers
to about 1.4 acres of property. The site
will be about 7,300 square feet with a
proposed building investment of about $4
million and will create between 20 and 25
jobs for the area.
There will be 20 fueling
stations located on five islands and will
operate 24 hours a day.
One resident had concerns
with music given the retail station will be
near a residential neighborhood.
Representatives attempted to address that
problem by replacing overhead speakers with
those located at the pump.