Kwik Trip takes a step forward on 2nd West Bend location


Oct. 6, 2017

Ruthann Shaw of West Bend waits to cross Decorah Road at the intersection of Main Street near the old Walgreens building Thursday afternoon in West Bend. A proposal for a new Kwik trip gas station has been approved by the city's Plan Commission.
John Ehlke/Daily News

The second time is the charm for Kwik Trip representatives’ attempt to place another establishment in West Bend.

Members of the West Bend Plan Commission, at their Tuesday meeting, voted to approve a zoning amendment, a conditional use permit and a site plan to place a retail fuel station at the corner of Main Street and Decorah Road, having felt developers sufficiently addressed their concerns from last month’s meeting.

“The developer has done a traffic-impact analysis and they have had their consultant provide us that,” Business and Development Planner James Reinke said. “Ultimately, the consultant has concluded that the level of service for this development pertaining to the streets Fifth Avenue, Decorah and Main Street would still remain at acceptable service levels in accordance with the DOT (Department of Transportation) standards.”

The proposal was tabled during the Sept. 5 meeting because of concerns expressed by member Jed Dolnick, who took issue with the number of exceptions that developers asked for, including setbacks from the street, an oversized driveway and an increase to the available green space.

This didn’t comprise additional issues related to the number of vehicles passing through the area. Members opposed to the proposal at the time — citing issues with the commuter traffic, parents transporting their children to school and vehicular flow issues when students at the high school enter and leave for the day — asked for results from the traffic study to alleviate their concerns.

The station is planned for 806 S. Main St., slightly more than 1 mile away from the initial Kwik Trip store on Silverbrook Drive near Paradise Drive and highway 45. Much of the proposal remained the same.

The zoning amendment refers to about 1.4 acres of property. The site will be about 7,300 square feet with a proposed building investment of about $4 million and will create between 20 and 25 jobs for the area.

There will be 20 fueling stations located on five islands and will operate 24 hours a day.

One resident had concerns with music given the retail station will be near a residential neighborhood.
Representatives attempted to address that problem by replacing overhead speakers with those located at the pump.