Richfield Plan Commission OKs CUPs for 2 village businesses
New health club, adult day service facility plan village locations

By JOE VANDELAARSCHOT - Daily News

Oct. 6, 2017

The exterior of 1017 Wolf Road is seen Thursday morning in Richfield.
John Ehlke/Daily News


RICHFIELD — Conditional use permits were granted Thursday night by the village’s Plan Commission that will allow the start-up of two new businesses in the village soon. The Commission also approved operation plans for both new businesses — Fit Club LLC and Golden Pearl LLC.

Fit Club LLC, a health club, wants to open for business at 1710 Wolf Road, which is currently the home for Ayer Electric. Ayer Electric will be moving to Germantown. Golden Pearl LLC, the adult day services establishment, will be opening at 3018 Helsan Drive, which was the former location of Saputo Cheese. Village approval of the operation plans for each business was also needed in order for them to open for business.

“The health club, operated by Tina Schultz, will be somewhat of a non-traditional health club because instead of being an equipment- focused facility they will utilize ropes, medicine balls, kettle balls, tires, weight-resistance training and other types of anaerobic exercises that use an individual’s own weight as resistance for activities such as running, jumping, crawling and climbing,” said Village Administrator Jim Healy.

Healy told the Commission these types of specialized, boutique workout facilities that focus on exercise experiences are springing up by the dozens in the metro-Milwaukee area.

“The trend is not just providing an alternative to 24/7 gym membership, but also has been proven to get people to exercise more often,” Healy said. “They don’t plan on making changes to the building. Where Ayer Electric had garage stalls, the Fit Club will use that as the workout area.”

Healy said Golden Pearl LLC, to be operated by Mark and Lisa Perelshtein, will be located in the Helsan Business Park. They are already located in Saukville.

In the application filed with the Village, the Perelshteins said the business specializes in developing programming and teaching life skills to elderly adults, adults with disabilities and the frail elderly.

The Perelshteins outlined several specific points about the business. They include:

They are not an overnight facility and will not be open on weekends or national holidays.

The have a fleet of vehicles, which gives them the freedom to venture out into the community and take field trips.

This property would allow them to double their space. They are now in a strip mall in Saukville with no green space for a garden or outdoor eating capabilities.

“With these needs being served comes the creation of more jobs,” Tina Perelshtein said in the application. “This new space would provide us with what we need to grow the center and allow the waiting list to empty while creating more opening for future members and more jobs in the community.”

She said at first the new building will see a small remodel with other changes made later.

“This location is perfect for serving both Ozaukee and Washington counties,” Perelshtein said. “There will be more than enough land to create the perfect setting for our members.”