The exterior of 1017 Wolf Road is seen Thursday morning
John Ehlke/Daily News
RICHFIELD — Conditional use
permits were granted Thursday night by the
village’s Plan Commission that will allow
the start-up of two new businesses in the
village soon. The Commission also approved
operation plans for both new businesses —
Fit Club LLC and Golden Pearl LLC.
Fit Club LLC, a health club,
wants to open for business at 1710 Wolf
Road, which is currently the home for Ayer
Electric. Ayer Electric will be moving to
Germantown. Golden Pearl LLC, the adult day
services establishment, will be opening at
3018 Helsan Drive, which was the former
location of Saputo Cheese. Village approval
of the operation plans for each business was
also needed in order for them to open for
“The health club, operated by
Tina Schultz, will be somewhat of a
non-traditional health club because instead
of being an equipment- focused facility they
will utilize ropes, medicine balls, kettle
balls, tires, weight-resistance training and
other types of anaerobic exercises that use
an individual’s own weight as resistance for
activities such as running, jumping,
crawling and climbing,” said Village
Administrator Jim Healy.
Healy told the Commission
these types of specialized, boutique workout
facilities that focus on exercise
experiences are springing up by the dozens
in the metro-Milwaukee area.
“The trend is not just
providing an alternative to 24/7 gym
membership, but also has been proven to get
people to exercise more often,” Healy said.
“They don’t plan on making changes to the
building. Where Ayer Electric had garage
stalls, the Fit Club will use that as the
Healy said Golden Pearl LLC,
to be operated by Mark and Lisa Perelshtein,
will be located in the Helsan Business Park.
They are already located in Saukville.
In the application filed with
the Village, the Perelshteins said the
business specializes in developing
programming and teaching life skills to
elderly adults, adults with disabilities and
the frail elderly.
The Perelshteins outlined
several specific points about the business.
They are not an overnight facility and will not be open on weekends or
The have a fleet of vehicles, which gives
them the freedom to venture out into the
community and take field trips.
This property would allow them to double
their space. They are now in a strip mall in
Saukville with no green space for a garden
or outdoor eating capabilities.
“With these needs being
served comes the creation of more jobs,”
Tina Perelshtein said in the application.
“This new space would provide us with what
we need to grow the center and allow the
waiting list to empty while creating more
opening for future members and more jobs in
She said at first the new
building will see a small remodel with other
changes made later.
“This location is perfect for
serving both Ozaukee and Washington
counties,” Perelshtein said. “There will be
more than enough land to create the perfect
setting for our members.”