Nothing bundt Cakes set to open in Brookfield
Store promises to offer sweetness, homey feel


Oct. 7, 2017

Nothing bundt Cakes will open at 18000 W. Bluemound Road in Brookfield.
Submitted photo

BROOKFIELD - When a Nothing bundt Cakes box is opened, the patron is greeted with the phrase “Be Sweet to Each Other.” A sentiment that Brookfield franchisee owner Mike DeJong said illustrates how the business values that personal touch.

Despite being a growing franchise, DeJong said Nothing bundt Cakes still has that homey and handcrafted feel.

Demolition on the future Nothing bundt Cakes space at18000 W. Bluemound Road started this week and DeJong said construction will start next week for a planned opening date of early December.

“It’s a really fun business with fun cakes and decorations we have for any occasion,” DeJong said.

DeJong and his girlfriend, Barb Falk, are longtime Brookfield area residents and thought the city was perfect for a Nothing bundt Cakes location.

Nothing bundt Cakes was founded in 1997 by Dena Tripp and Debbie Shwetz in Las Vegas.

While the cakes are moist and have a delicious cream cheese frosting, DeJong said, he also was drawn to the company’s charitable focus.

Nothing bundt Cakes sells full-size cakes, as well as smaller cakes called bundtlets.
Submitted photo

Also, he appreciates that the decorations for the cakes are still handmade.

“You wouldn’t know it’s a franchise,” DeJong said.

Nothing bundt Cakes has a selection of grab-and-go cakes and special events cakes can be preordered. Also, DeJong said if someone comes into the shop, a cake can be personalized in about 15 minutes.

In addition to full-size cakes, Nothing bundt Cakes also sells bundtlets, a smaller version.

At the opening of the business, DeJong said, the store will employ about 20 to 25 people, but if growth goes according to plan, the hope is to have about 30 to 40 employees within the next two years.

For more information, go to