Friday of this week, this PDQ in the Town of Lisbon is
expected to be converted into a Kwik Trip. Located near
the intersection of Lake Five and Silver Spring, it was
one of 34 PDQs recently acquired by Kwik Trip.
Kelly Smith/Special to The
TOWN OF LISBON — PDQ
convenience stores in the Town of Lisbon and
Delafield are among the 34 “Pretty Darn
Quick” stores that will become Kwik Trips
The PDQ at 2694 Sun Valley
Drive near the Interstate 94/Hwy 83
interchange in Delafield will be closed
today and reopen as Kwik Trip on Wednesday.
The PDQ at N67-W27666 Silver
Spring Drive, located near the intersection
of Lake Five Road and Silver Spring Drive in
the Town of Lisbon, will be closed on
Thursday and reopen as Kwik Trip on Friday.
Kwik Trip officials expect
that the 23 PDQ stores in Madison, 9 in
southeastern Wisconsin, and 2 in the Fox
River Valley will be converted to Kwik Trips
by the end of the week. Included are three
stores in Waukesha located at 2302 Moreland
Blvd., 21980 Watertown Plank Road and 2106
Founded in 1965 in Eau
Claire, Kwik Trip Inc., now headquartered in
La Crosse, has been described as one of the
largest independently held convenience store
chains in the United States.
With the PDQ acquisition,
Kwik Trip will own and operate nearly 600
stores in Wisconsin, Minnesota and Iowa and
employ nearly 20,000 workers, many of whom
receive health care and retirement benefits,
according to company officials.
It has recently built stores
in Pewaukee, Oconomowoc and Wales.
Sussex has approved the
construction of a Kwik Trip near the
intersection of Hwy. 164 and Silver Spring
Drive, about three miles east of the newly
acquired PDQ on Silver Spring Drive.
A Kwik Trip has also been
proposed in the Town of Lisbon as part of a
commercial development at the corner of Town
Line Road and Main Street in Sussex,
according to town officials.
The company has not announced
when construction might begin on the new
stores or if plans will be changed as a
result of the PDQ acquisitions.
The Delafield Kwik Trip will
be one of a few businesses in the city
allowed to operate 24 hours a day.
The Sun Valley PDQ had a
conditional use permit that allowed it to
operate around the clock. The permit applies
to property, not the business owner,
according to City Planner Roger Dupler, and
therefore Kwik Trip will not have to seek a
The Lisbon Kwik Trip will
operate from 5 a.m. until midnight,
according to town officials.
The Delafield and Lisbon
stores may be included in a $30 to $40
million remodeling effort at the PDQ sites.
Among the changes will be
installation of the Kwik Trip’s proprietary
food program with hot food counters and
fresh produce areas as well as exterior
remodeling to fit the Kwik Trip image,
according to company spokesman John McHugh.
Kwik Trip acquired the PDQs
to increase the company’s presence in the
Madison market, according to spokesman Steve
PDQ was founded in 1949.
Initially its initials meant “pretty darn
quick” but that was later changed to “People
Dedicated to Quality.”