Area PDQs to become Kwik Trips
Transition begins this week

By Kelly Smith - Special to The Freeman

Oct. 10, 2017

 By Friday of this week, this PDQ in the Town of Lisbon is expected to be converted into a Kwik Trip. Located near the intersection of Lake Five and Silver Spring, it was one of 34 PDQs recently acquired by Kwik Trip.
Kelly Smith/Special to The Freeman


TOWN OF LISBON — PDQ convenience stores in the Town of Lisbon and Delafield are among the 34 “Pretty Darn Quick” stores that will become Kwik Trips this week.

The PDQ at 2694 Sun Valley Drive near the Interstate 94/Hwy 83 interchange in Delafield will be closed today and reopen as Kwik Trip on Wednesday.

The PDQ at N67-W27666 Silver Spring Drive, located near the intersection of Lake Five Road and Silver Spring Drive in the Town of Lisbon, will be closed on Thursday and reopen as Kwik Trip on Friday.

Kwik Trip officials expect that the 23 PDQ stores in Madison, 9 in southeastern Wisconsin, and 2 in the Fox River Valley will be converted to Kwik Trips by the end of the week. Included are three stores in Waukesha located at 2302 Moreland Blvd., 21980 Watertown Plank Road and 2106 West Avenue.

Founded in 1965 in Eau Claire, Kwik Trip Inc., now headquartered in La Crosse, has been described as one of the largest independently held convenience store chains in the United States.

With the PDQ acquisition, Kwik Trip will own and operate nearly 600 stores in Wisconsin, Minnesota and Iowa and employ nearly 20,000 workers, many of whom receive health care and retirement benefits, according to company officials.

It has recently built stores in Pewaukee, Oconomowoc and Wales.

Sussex has approved the construction of a Kwik Trip near the intersection of Hwy. 164 and Silver Spring Drive, about three miles east of the newly acquired PDQ on Silver Spring Drive.

A Kwik Trip has also been proposed in the Town of Lisbon as part of a commercial development at the corner of Town Line Road and Main Street in Sussex, according to town officials.

The company has not announced when construction might begin on the new stores or if plans will be changed as a result of the PDQ acquisitions.

The Delafield Kwik Trip will be one of a few businesses in the city allowed to operate 24 hours a day.

The Sun Valley PDQ had a conditional use permit that allowed it to operate around the clock. The permit applies to property, not the business owner, according to City Planner Roger Dupler, and therefore Kwik Trip will not have to seek a new permit.

The Lisbon Kwik Trip will operate from 5 a.m. until midnight, according to town officials.

The Delafield and Lisbon stores may be included in a $30 to $40 million remodeling effort at the PDQ sites.

Among the changes will be installation of the Kwik Trip’s proprietary food program with hot food counters and fresh produce areas as well as exterior remodeling to fit the Kwik Trip image, according to company spokesman John McHugh.

Kwik Trip acquired the PDQs to increase the company’s presence in the Madison market, according to spokesman Steve Wrobel.

PDQ was founded in 1949. Initially its initials meant “pretty darn quick” but that was later changed to “People Dedicated to Quality.”