Fitness studio ‘welcoming’
Burn Boot Camp offers different approach

By Kenneth Anderson - News Graphic Correspondent

Oct. 10, 2017

Head trainer Anthony Gibson and support trainer Shaun Kramer focus on strength and cardio exercises during 45-minute training sessions at Burn Boot Camp.
Photo by Mark Justesen

MEQUON — Midway through this year’s rather cool summer, April Hermann, a mother of three, walked through the doors of Burn Boot Camp’s new Mequon location.

Officially opening on June 12, Burn Boot Camp offers organized 45-minute training sessions for its members. Primarily focused for women, though men can join in some of the afternoon sessions, the new facility hosts a variety of strength and cardio exercises for members of every experience level in both morning and evening classes.

Before Hermann got a chance to take a good look at the inside of the training facility, she said she had her reservations.

“The hardest step is actually walking in the door. I couldn’t do pushups. I was nervous,” she said. “I was afraid I was going to be intimidated by everything, but I wasn’t. The trainer is so easy-going and easy to talk to.”

Anthony Gibson, the head trainer of Burn Boot Camp – Mequon, has been at the helm since Day 1 of the newly arrived gym. And since its opening, Gibson has had clear goals in mind for what he wants his sessions to feel like for its participants.

Weights are neatly organized along one of the walls at Burn Boot Camp.
Photo by Mark Justesen

He described his sessions as “all-inclusive.”

With nearly 100 members already, it remains a highly valued characteristic for the gym.

“We want every single location to be the most welcoming community ever,” said Gibson.

“When you come in the door, it’s not everybody looks at you to see who’s coming in and whether they should talk to you. Everybody’s looking at you because they’re about to talk to you, and they’re going to welcome you in.”

That seems to be the case for Hermann.

“My favorite part is just meeting the women. It makes me a better mom. I have a lot more energy,” she said. “It’s for everybody.”


The fitness facility opened recently in the Mequon Pavilions.
Photo by Mark Justesen

Burn Boot Camp’s programs seem to have all types of participants in mind. Gibson said. “Whether it’s your first time working out, or you’re a Division 1 athlete, we can modify things, he added.”

Gibson pointed to examples of how he customizes different exercises based on the trainee’s experience and personal goals.

The different objectives of each individual always have been a top priority for the new gym. They do so through focus meetings. These one-on-one sessions with the head trainer help to individualize each program. In the sessions, the client gets to discuss fitness goals, go over nutritional guidelines and ask any other questions.

For Hermann, the improved nutrition aspect of the programs has had a major impact, not just on her, but on her husband and kids as well.

“The eating and nutrition has gone all the way from me and my husband down to the kids,” she said.

In addition, the fact that Hermann has three children seems to work perfectly with what Burn Boot Camp offers its clients. Specifically, the morning sessions provide free childcare, with a playroom and attendants.

“My kids ask me to go each morning. They love it,” she said.

For Hermann, who attends five sessions a week, the free childcare makes her daily commitment possible.

“I just don’t like missing it,” she said.


Burn Boot Camp
10954 N. Port Washington Road Mequon

Hours: Monday to Friday, 5 a.m. to 11 a.m. and 4 p.m. to 7 p.m.; Saturday, 7:30 a.m. to 10:30 a.m.