Johnson Creek Enterprises suddenly closes
Vaping company hopes to come out of bankruptcy

By Katheriine Michalets - Freeman Staff

Oct. 11, 2017

HARTLAND — E-cigarette smoke juice manufacturer Johnson Creek Enterprises has suddenly closed after going into bankruptcy.

In a Monday blog post, Chief Operating Officer Heidi Braun apologized to customers, saying “I’m so very sorry that we’ve failed you.” She also wrote that the company hopes to come out of bankruptcy to make products again, but that is uncertain.

The company closed Tuesday, although its website was shut down at 2 p.m. Monday.

In May, the company sought help from Hartland village government, where it was located, and Vaping Coalition of America to be protected from Food and Drug Administration regulations imposed on the e-cigarette and vaping industry.

In July 2015, CEO Christian Berkey said he was anticipating an influx of competitors into the e-cigarette market, but he said at the time that the company expected to employ about 120 people by 2016. The company was founded in 2007 by Berkey.

“First, we want to sincerely thank you for supporting a small business from Wisconsin for the last 9 years! We have the greatest customers in the industry; your loyalty to us has been unmatched and we leave with a deep sense of gratitude. Our business has always been about saving lives by giving adults the option to choose an alternative to traditional cigarettes. You have become our FAMILY,” Braun wrote Monday.

She also encouraged people not to give up on the e-cigarette and vaping industry and suggested other companies to support.

“Our hope is to come out of bankruptcy and continue to make and sell products, but this is yet to be determined and we have no timetable to determine this,” she wrote on Monday.