Owner Amanda Strassburg
cuts the stems of flowers Tuesday afternoon at Consider
the Lilies in West Bend. The flowers are for a national
event called Petal it Forward. The first 75 people to
enter the floral store today will receive two bouquets
of flowers — one for the person to keep and another to
share with someone else.
John Ehlke/Daily News
Amanda Strassburg, owner of Consider the Lilies, is
bringing something fresh to downtown West Bend today
with her participation in Petal it Forward. It’s the
first year any shop in West Bend has participated.
event, which was started by the Society of American
Florists, is in its third year and is about attempting
to brighten the days of strangers and loved ones.
Strassburg, a member of SAF, hopes to give the first 75
customers two bouquets, one for themselves and the other
to surprise someone else.
“Flowers make a positive impact on people and flowers
are a great way to put a smile on someone’s face,”
Strassburg said. She added she would have about 200
bouquets and more than 1,100 flowers.
single flowers will also be handed out by those helping
According to a survey conducted by SAF, 88 percent of
Americans said giving flowers makes them feel happy and
80 percent indicated receiving flowers does the same.
said in its survey results that, “Just being around
flowers improves your mood. Seventy-six percent of
Americans agree that having flowers in their home or
office improves their mood.”
Strassburg places a bouquet of flowers in a tub of water
after cutting the stems Tuesday afternoon at Consider
the Lilies in West Bend.
John Ehlke/Daily News
all, about 19 flower shops in Wisconsin are
participating and a second shop in West Bend, Bits ‘N
Pieces Floral, is also participating. Shops are also
participating throughout all 50 states and in at least
said on its website, “Petal It Forward illustrates the
positive benefits of giving and receiving flowers,
positions your business as a do-gooder, increases
employee morale, and can increase your visibility in the
community ...” The U.S. Small Business Administration
may not have a comment on flowers, but said, “One of the
best ways to increase foot traffic is to host a
community or charity event.”
added it’s also helpful to work with other businesses or
create a tie-in to a topical event.
Strassburg is, however, more focused on the non-business
aspect of this event.
said part of why she creates arrangements and gives
people flowers is “the emotional side of it, it’s the
privilege I feel I have.”
Strassburg said she gets to convey the feelings people
have for each other through flowers.
Today, customers and anyone else who happens to be by
the downtown area will have a chance to share that
experience with her.