Packers partner with Microsoft to encourage economic growth in Fox River Valley

Freeman Staff

Oct. 20, 2017

GREEN BAY — Microsoft Corp. is working with the Green Bay Packers to increase economic expansion in Wisconsin’s Fox River Valley via Titletown-Tech, a development next to Lambeau Field.

The two organizations made the announcement Thursday in Green Bay. In addition to encouraging economic growth, the partnership will bring digital innovations and expertise to Green Bay in a state-of-the-art work space in the Titletown development next to Lambeau Field.

TitletownTech will help the region’s emerging and existing businesses define and build new digital products, transform their operations through technology and, in some cases, provide capital to launch new ventures.

“Titletown has gained a tremendously impactful partner in Microsoft,” said Mark Murphy, president and CEO of the Packers, in a statement. “Economic development is the key to our region’s future, and Microsoft, with its array of tools and expertise will help grow new businesses as well as assist our existing companies to use technology to realize greater success.”

TitletownTech will initially focus on three areas: TitletownTech Accelerator, which will work with startups and young companies to incubate or accelerate and bring to market new digital technology products and services; Titletown-Tech Venture Capital Fund, which will invest in and provide capital to help launch new companies that participate in the TitletownTech Accelerator; and TitletownTech Labs, which will enable established businesses to send employee teams to work at TitletownTech for 18 weeks, developing new digital technology products and services.

“The latest digital tools, technology expertise and capital are critical to starting and running a successful business in the 21st century,” said Brad Smith, president of Microsoft, in a statement. “By combining the Green Bay Packers’ deep engagement in this community and our expertise in helping businesses digitally transform, we believe TitletownTech will be a valuable resource for Wisconsin and a model for fostering economic development in other parts of the country.”