Sendik’s to close former Grasch Foods location

By Katherine Michalets - Freeman Staff

Oct. 22, 2017

Before it was Sendik’s, the store at 13950 W. North Ave. in Brookfield was operated by the Grasch family. Sendik’s plans to close the store Oct. 29.
File photo

BROOKFIELD — About a year-and-a-half since Sendik’s Food Markets bought the former Grasch Foods in Brookfield, the grocery store announced it would close the Lilly Road and North Avenue location because the cost to remodel the 28,000-square-foot store was too great.

The Sendik’s Food Market, 13950 W. North Ave., will remain open until Oct. 29, at which point its 65 employees will be able to move into roles at other locations.

“When we purchased the property in March 2016, our original plan was to invest in a major remodeling of what is basically a functionally outdated store,” said Ted Balistreri, family co-owner of Sendik’s Food Markets, in a statement.

“However, as we moved through the planning process and studied the situation more, we determined that the effort would require a higher level of investment than we had originally planned. As a result, we have made the difficult decision to close the facility and focus our attention on other growth opportunities and the several stores we have nearby.”

The Grasch family operated the grocery store at the location from 1957 until it sold it to Sendik’s in February 2016.

Sendik’s has 18 other locations, including a new store in The Corners development in the Town of Brookfield and a new location in Waukesha, as well as a store in Elm Grove.

“We are going through a period of tremendous growth and considering other expansion plans, and we are fortunate that these skilled associates will have the opportunity to remain with the company and serve our customers at one of our other stores,” Balistreri said in the statement.

After the North Avenue property is closed, it will be listed for sale.