Before it was Sendik’s,
the store at 13950 W. North Ave. in Brookfield was
operated by the Grasch family. Sendik’s plans to close
the store Oct. 29.
BROOKFIELD — About a year-and-a-half since Sendik’s Food
Markets bought the former Grasch Foods in Brookfield,
the grocery store announced it would close the Lilly
Road and North Avenue location because the cost to
remodel the 28,000-square-foot store was too great.
Sendik’s Food Market, 13950 W. North Ave., will remain
open until Oct. 29, at which point its 65 employees will
be able to move into roles at other locations.
“When we purchased the property in March 2016, our
original plan was to invest in a major remodeling of
what is basically a functionally outdated store,” said
Ted Balistreri, family co-owner of Sendik’s Food Markets,
in a statement.
“However, as we moved through the planning process and
studied the situation more, we determined that the
effort would require a higher level of investment than
we had originally planned. As a result, we have made the
difficult decision to close the facility and focus our
attention on other growth opportunities and the several
stores we have nearby.”
Grasch family operated the grocery store at the location
from 1957 until it sold it to Sendik’s in February 2016.
Sendik’s has 18 other locations, including a new store
in The Corners development in the Town of Brookfield and
a new location in Waukesha, as well as a store in Elm
are going through a period of tremendous growth and
considering other expansion plans, and we are fortunate
that these skilled associates will have the opportunity
to remain with the company and serve our customers at
one of our other stores,” Balistreri said in the
After the North Avenue property is closed, it will be
listed for sale.