Linda Nowak checks out items for sale at WCTC’s newly
opened TechEx Center.
PEWAUKEE — With a continued focus to lower costs for
students, Waukesha County Technical College has opened
the TechEx Center to sell Apple and other electronic
Located in the school’s Business Building, the TechEx
Center sells the Apple line of MacBook and MacBook Pro
computers and iPad and iPad Pro tablets, Microsoft
Surface Pros, Dell laptops and accessories like Beats
headphones, charging cables and cases.
WCTC is only the third college in Wisconsin to become an
Apple Authorized Campus Store — following the University
of Wisconsin-Madison and UW-Milwaukee. It’s the first
technical college in the state to get such a designation
and the ninth technical/ community college in the
country to do so.
James Draeger, book store manager, said the process to
sell Apple products began about two years ago. He said
many of the programs do not require electronic devices,
and by selling them on campus with an educational
discount, the school could make them more affordable for
its students, faculty and alumni.
WCTC has also moved toward using digital textbooks,
which tend to be 50 percent, but as much as 90 percent,
cheaper than traditional paper books.
Waukesha County Technical College has opened the TechEx
Center to sell Apple and other electronic devices.
students who need to purchase an ebook for a class can
also get the tablet or digital device to do so at the
“They can walk away with an iPad and still walk away
saving money,” Draeger said of students.
TechEx Center, short for Technology Experience, is about
1,200 to 1,500 square feet in size.
“It’s all about the experience,” Draeger said. “We don’t
need a lot of space cluttered with merchandise.”
Items are on display in the center and inventory is kept
Going forward, WCTC wants to have its IT department
become an Appleauthorized service provider so devices
can be serviced at the school.
Anyone with an active ID account, such as alumni, staff,
dual-enrollment, parttime and full-time students, are
eligible for the discount, which is about 5 percent on
the TechEx Center products. Up to three items per year
can be bought by the eligible WCTC community members.
“It’s benefiting the college; we also get rebates and
lower costs for whatever the college spends,” Draeger