A decade of ‘liquid gold’
Oro di Oliva celebrating 10th anniversary

By Karen Stokes - Special to The Freeman

Nov. 2, 2017

 Oro Di Oliva owner Josh Saiia at the Brookfield location.
The store is celebrating a decade in business.
Photos by Karen Stokes/Special to The Freeman

BROOKFIELD — Josh Saiia, owner of Oro di Oliva, is celebrating 10 years of selling premium quality, award-winning extra virgin olive oils and balsamic vinegars.

Oro di Oliva means “Gold of the Olive.” In 800 B.C. Greek poet Homer coined the expression “liquid gold” as it applied to olive oil.

“We were playing off that term,” Saiia said.

While most people purchase olive oil from the supermarket, Oro di Oliva offers a cut above traditional supermarket products and service. Oro offers an array of premium quality products, complimentary tastings and education on how combinations of oils and balsamic vinegars can enhance the flavor of your food.

“Growing up in an old Italian household, where Sunday was spaghetti dinner, I would make the sauce. I used olive oil to sauté my onions but every time I did, something was off,” said Saiia.

“About 10 years ago, I tasted an olive oil from California. It was fresh. This olive oil was like nothing I ever added to food before.”

Mukwonago native Saiia along with his wife, Nichol, started Oro as an experiment with a kiosk in Brookfield Square. A few months later they opened their first store.

 Stations of stainless steel dispensers of olive oil and vinegars for tasting and customer selection at Oro di Oliva in Brookfield.
Photos by Karen Stokes/Special to The Freeman

“The first standalone location was in Wauwatosa, then Whitefish Bay, the Milwaukee Public Market followed and our largest location in Brookfield is one of our most beautiful stores,” Saiia said.

The beautifully designed store has the look of an upscale shop with stations of stainless steel dispensers of oils and vinegars, but Saiia insists that the shop is not necessarily for a high-income demographic.

“Our average customer is the average person,” said Saiia. “Everybody attaches to flavorful food.”

“It’s not just the olive oil sales, it’s the Oro experience. We want to help people find what they want. There are so many options. You don’t know what you like until you try it.”

According to Saiia, all of us are using fat of some kind for our cooking. Using a flavored olive oil will make the food flavorful with a side benefit of health. Oils can be used to add flavor to potatoes, salad dressing, marinade and more. To kick off their 10th anniversary, Oro will have a Customer Appreciation Event starting today and continuing through Sunday All oils and vinegars will be 20 percent off.

Oils and vinegars are bottled fresh upon selection.

“It’s a great time to check us out,” Saiia said.

Visit www.orodioliva.com for more information.