Russ Darrow opens West Bend Nissan dealership

Daily News Staff

Nov. 9, 2017

On Wednesday, Russ Darrow Nissan in West Bend opened for business.
Nicholas Dettmann/Daily News

Russ Darrow group opened its Nissan dealership, 2675 W. Washington St., West Bend, on Wednesday morning.

“From day one, we’ll have a large selection of new Nissan’s and quality pre-owned vehicles available” said Mike Darrow, president and chief operating officer in a news release. “We’ll also be ready to provide full vehicle maintenance and repair services upon opening on any make and model of vehicle. In addition, to celebrate our opening, any person visiting the dealership will receive a $25 Russ Darrow Group gift card, which can be redeemed at the new Nissan store or any other Russ Darrow dealership.”

Russ Darrow, headquartered in Menomonee Falls, opened its first dealership in West Bend more than 50 years ago.

“We are local residents serving the people of this community, the place we all call home” Darrow said. “It gives us great pleasure to open a new dealership in the city where the Russ Darrow Group began more than 50 years ago.”

The new Nissan NREDI 2.0 state-of-the-art-facility is approximately 15,000 square feet, with an emphasis on technology in the showroom and customer lounge.

The dealership features an “all inside” service lane and department for inclement weather, two express lube lanes and eight service stalls. There are electric vehicle charging stations and a children’s lounge.

Several local residents are employed at the dealership: Justin Boeldt, Slinger; Cole Broetzmann, Allenton; Erica Frymark, Hartford; Kim Frymark, Hartford; Kayla Lee, Jackson; Glenn Leinen, Campbellsport; Shelby Milner, West Bend; Alissa Nuedsteder, West Bend; McKenzie Nuedsteder, Kewaskum; Bob Posont, West Bend; Mike Retzlaff, Allenton; and Matt Weissenrieder, Kewaskum.