A rendering of the BistroPlex theater planned for the
department store site at Brookfield Square.
BROOKFIELD — Plans for a Marcus Corp. multiplex theater
at Brookfield Square have come into sharper focus
following some recently revealed details.
This summer, Marcus announced it planned to open a
so-called BistroPlex at the site of the current Sears
department store, 115 S. Moorland Road, within the mall.
On Monday, the Plan Commission reviewed how the
41,000-square-foot theater would fit into the property
a memo, Dan Ertl, director of community development,
said Sears would continue to maintain a presence at the
mall, though its footprint would be drastically reduced
from its current two-story configuration.
addition to the Bistro- Plex, other areas of the Sears
space could be razed or repurposed for additional new
retail uses, including an
offering bumper car rides in a sports bar environment.
Renderings from Schroeder and Holt Architects, the firm
contracted to draw up the designs for the repurposed
Sears space, listed Whirlyball as a tenant within the
new space. The company, which operates under the tag
line “eat, drink, game on,” has operations throughout
the Chicago area.
Calls to Ertl for clarification on Whirlyball were not
returned by press deadline. A call to Whirlyball’s
corporate office also was not returned.
According to Plan Commission documents, Monday’s
discussion focused primarily on the Bistro-Plex, and
Ertl indicated in his memo further details about the
rest of the redevelopment would be coming down the pike.
proposed redevelopment will be presented to the Plan
Commission in various stages and steps,” Ertl wrote.
“Due to the need for an accelerated entitlement process
for one of the largest components of the redevelopment
this item precedes other requests for approval from CBL.”
correspondence sent to the city, Mark Gramz, executive
vice president of operations with Marcus, said the
theater would operate under the proposed hours of 9 a.m.
and 1 a.m. daily.
building is an all in-theatre dining experience with
full wait staff, where guests would be served food
directly at every seat inside the building while
watching the movie,” Gramz wrote. “We will be seeking a
Marcus opened its first Milwaukee-area Bistro-Plex in an
outlot at Southridge Mall this summer.
Hoffman Estates, Illinois- based Sears Holdings Corp.,
parent company of Sears, sold its venerable department
store and ancillary auto center early this year to CBL
and Associates, owner of Brookfield Square.
Sears has since continued operations through a
lease-back agreement, though the first of multiple
changes began this spring when the auto center closed.
city is in separate talks to repurpose the auto center
site for a combination hotel and convention center.
Sears Holdings, which also owns Kmart, has closed
hundreds of stores this year after contending with
ongoing financial losses for both struggling chains.
recently, the company has shrunk the footprint of some
of its Sears stores, focusing primarily on appliances
and mattresses, which are two of its strongest