Country Springs to become Ingleside Hotel after $10M renovation
Hotel, meeting space having major rebranding under new owners

By Hannah Weikel - Freeman Staff

Nov. 30, 2017

 A rendering of a guest room after renovations that will be complete sometime next spring.
Courtesy of SilverTree Hospitality

WAUKESHA — The Country Springs Hotel will become The Ingleside Hotel after $10 million in proposed renovations are completed in the spring of 2018, according to a Wednesday announcement.

The hotel — known for its 40,000 square-foot meeting space and water park — is undergoing a rebranding and redesign effort after changing ownership earlier this year. Waukesha Hospitality, owned by Burwell Enterprises out of Minneapolis, took over in February with a refreshed concept for the hotel, originally built in the 1970s with its last addition being the water park that opened 10 years ago.

The new owners hired Chicago-based hotel design firm The Gettys Group, which came up with the hotel’s new name. The word “ingle” means fireplace, so the new name means “by the fireplace” to reflect warmth and comfort, which the redesign is expected to embody, according to a press release.

Renovations will begin in the hotel ballrooms and meeting space, move to the lobby with a new coffee shop, all-new guest rooms, and food and beverage outlets in the courtyard, according to the release.

Freeman file photo

“The property has a strong history and many unique assets including a first-class location and over 40,000 square-feet of meeting space. Our goal is to build on that uniqueness and create a convention, wedding and leisure destination for the entire upper Midwest,” said Stephen Zanoni, chief operating officer of SilverTree Hospitality, a division of Burwell Enterprises and general manager of two other sister hotels in Madison.

The hotel will remain open and functioning during renovations.

Tammy Tritz, executive director for the Waukesha Pewaukee Convention and Visitors Bureau, said the group’s sales team is using the promise of a renovated meeting space and guest rooms as a selling point when talking to associations and businesses looking to book the hotel for an event.

 A rendering of The Ingleside Hotel ballroom after renovations.
Courtesy of SilverTree Hospitality

“We are really looking forward to the renovations and a fresh new look,” she said. “We have a lot of competition throughout the state, but this will give us equal leverage among all meeting spaces.”

Located off Interstate 94 and situated between Madison and Milwaukee, the hotel hosts nearly daily events each year and books most events several years out.

 rendering of guest bathrooms after renovations.
Courtesy of SilverTree Hospitality

Tritz said the redesign efforts at Country Springs could also benefit other hotels and businesses in the area because as it fills the calendar with bookings there’s a greater opportunity to bring business to other area hotels.