Walker announces national ad campaign to attract workers

Associated Press

Nov. 30, 2017

MADISON  — Gov. Scott Walker is calling on the Legislature to approve nearly $7 million to pay for a national ad campaign to bring more workers into Wisconsin.

Walker says the campaign will focus on bringing military veterans and their families to the state as well as young professionals currently living in the Midwest, particularly in Chicago, Detroit and the Twin Cities. The push comes as Foxconn Technology Group proceeds with its plan to open a display-screen factory in between Milwaukee and Chicago that could employ more than 3,000 people.

Walker says the need for workers includes all employers across the state.

‘‘This should be a nonpartisan issue,’’ Walker said. ‘‘Building our workforce should be something easy for Republicans and Democrats alike.’’

Both Senate Majority Leader Scott Fitzgerald and Assembly Speaker Robin Vos said they looked forward to getting more details.