OF BROOKFIELD — A dormant, three-story office building on the
town’s far west side could soon give way to a new hotel
Plan Commission on Tuesday recommended conceptual and
preliminary approval for Hilton Worldwide’s proposed 82-room
lodging facility, Tru by Hilton, at 20925 Watertown Road.
Town Board will decide whether to issue both sets of approvals,
which would spur more granular planning efforts, when it meets
first announced plans for opening the Tru property two months
ago. The venerable hotelier recently opened another lodging
facility, Home2 Suites by Hilton, nearby at 650 Larry Court.
officials had to rezone both properties from an office and
professional business designation to accommodate the proposals.
process takes a while,” said Gary Lake, the town’s
development services administrator. “But it is moving along.
It’s something we’ve been looking at the past few months.”
unveiled in early 2016, is the newest branding concept under the
Hilton umbrella. Several hundred such properties have since
popped up across the U.S. and Canada.
executives have targeted Tru properties toward a “midscale”
clientele described as cost conscious, yet desiring some higher
quality amenities and experiences that might be a cut above
other value-oriented chains.
the Town Board grants the conceptual and preliminary approvals,
representatives can begin working on architecture, lighting,
landscaping and technical engineering details. Such items are
part of the municipality’s final review process.
a tentative timeline proceeds, Lake said Hilton could begin
physical work on the Tru development in early 2018. Before then,
however, a demolition crew must raze the existing office
building. It has been empty for about five years.
a big-picture sense, town officials are reviewing the future of
the Watertown Road corridor, which is primarily populated by
small office buildings.
this week reviewed a corridor redevelopment plan along the
thoroughfare, immediately north of Bluemound Road. For now, the
document review is staying in their hands, though Lake said it
will eventually go before the full Town Board.
than take up each redevelopment proposal piecemeal, Lake said
the planning document would serve as a guide as future proposals
bubble to the surface along the corridor.
are questions of what kind of impact new developments could
pose,” Lake said, pointing to traffic as an issue currently
under the microscope.
coming week, town officials could also issue a conditional-use
permit to the operators of a proposed adult day care facility at
20711 Watertown Road.
Plan Commission recommended moving forward with the plans, which
require a zoning amendment since the business plan does not
currently fit the area’s zoning code.
Town Board will meet at 7 p.m. Tuesday at Town Hall, 645 N.