BROOKFIELD — A long-term plan for when and where electronic signs
will be permissible in the town could be in place early next year.
The Town Board
on Tuesday voted to schedule a public hearing for the municipality’s
electronic sign ordinance. Town officials this summer placed a
moratorium on electronic signs so new language encompassing all
areas of the community could be drafted.
A next step in
drafting the language will take place Jan. 9 when the Town Board and
Plan Commission hold a joint public hearing. Commissioners will hold
their regular monthly meeting after the hearing, and could make
recommendations to the Town Board.
Gary Lake, the
town’s development services administrator, said the municipality
received an uptick in electronic sign application requests early
this year after The Corners officially began operations.
the interest in the community,” Lake said of The Corners’ signage,
which has been viewed as an important feature since many of the
development’s businesses do not face the Bluemound Road corridor.
Early in the
process of mapping out The Corners, the town zoned the land it now
sits on as a planned unit development, or PUD, in an attempt at
ensuring the project was mutually beneficial.
“It’s a common
tool used by municipalities to identify specific benefits a
developer will bring to the community,” Lake said of PUDs. In the
case of The Corners, electronic signage was one of the elements town
officials approved through the PUD process.
signage has been a thorny issue in some communities, as Lake pointed
out in a followup interview.
A number of
municipalities have in place ordinances aimed at safeguarding
against bright, flashy signage from one corner to the next. In some
instances, communities have been faced with lawsuits on free speech
“We haven’t been
impacted by that, but as long as there are court rulings — it’s
something we want to be aware of,” Lake said.
In other business
Tuesday, the Town Board:
Issued conceptual and preliminary approval for Hilton Worldwide’s
proposed 82-room lodging facility, Tru by Hilton, at 20925 Watertown
Road. The Town Board’s motion, which comes on the heels of the Plan
Commission’s favorable recommendation last week, moves the Tru
proposal one step closer to reality.
developer representatives will assemble plans for architectural
elements, lighting, landscaping and engineering details in
preparation for the town’s final approval process in January.
Tru is slated to
replace a vacant three-story office building, which has been sitting
empty for five years. It would be situated next to another Hilton
concept, Home2 Suites by Hilton, located at 650 Larry Court.
Issued a conditional-use permit to the operators of a proposed adult
day care facility at 20711 Watertown Road.
Commission recommended moving forward with the proposal, which
required a zoning amendment since the business plan does not
currently fit into a permitted use for the area.