Prestwick drops assembly plant plans
Still wants headquarters in Delafield

By Kelly Smith - Special to The Freeman

Jan. 5, 2018

DELAFIELD - Citing changes in their business model, the Prestwick Group has withdrawn plans for a 63,000-square foot light assembly plant in Delafield and instead may be seeking in the near future twice as much manufacturing and storage capacity somewhere else in Lake Country.

However, company officials have told The Freeman they are continuing with their plans for a 60,000-square foot corporate headquarters that would be located along Indian Spring Road near the Hwy C/ I-94 interchange.

The withdrawal of the assembly plant was included in documents the company filed with the city earlier this week in preparation for a series of public hearings that are scheduled for the Jan. 30 Plan Commission meeting.

Mayor Michele DeYoe said she expects the removal of the assembly plant from the plans may soften opposition to the project from homeowners who live near the development site in woodlands adjacent to Lapham Peak State Park.

The mayor noted that the neighbors, in the past, have said they would not oppose the development of an office complex on the site.

However, the neighbors have also emphasized any proposed office building would have to be compatible with existing zoning and land use.

The neighbors have blocked several development proposals at the site and were prepared to take the city to court if it approved Prestwick's original plans, which included the assembly plant, the corporate headquarters, and gathering center for corporate community events.

City Planner Roger Dupler said the schedule for the public hearings will not change because of the new plans filed by the company.

The subjects of the public hearings include the company's request for the creation of a special development district, rezoning of some agricultural land on the site to business use, changing the city's long-range land use plan, the Master Plan, and approval of a conditional use permit.

Company still seeks zoning, land use plan changes

Dupler explained the project is still considered a planned unit development and the company stills seeking zoning and land use plan changes because a portion of the development will be on land presently zoned for agricultural use.

Tyler Morse, vice president and part owner of the company, said Prestwick plans to sell the land where the assembly plant was going to be building.

He said the company is seeking a planned unit development on the site because the company wants to maintain control of the land, who buys it, and how it is used.

Morse said the company recently decided to expand into the consumer outdoor furnishing market. He said producing outdoor furniture for homeowners is a natural expansion of the company's business.

The company, which generates more than $200 million annually, uses recycled materials to produce outdoor furnishings and equipment for corporate clients that include prestigious golf courses and luxury resorts.

Morse estimated the expansion will require within about three years nearly 100,000 to 150,000 square feet of manufacturing and storage capacity which is too big for the Delafield site.

The Prestwick Group, which is headquartered in Sussex, will be exploring sites in the future in Hartland, Pewaukee and Sussex, according to Morse.