former Gander Mountain will reopen as Gander Outdoors
this spring at
2440 E. Moreland Blvd. in Waukesha.
WAUKESHA — An “available” sign may still hang outside
the empty Gander Mountain location in Waukesha, but the
building will again provide outdoor enthusiasts with an
array of products this spring.
store closed in May 2017 after Gander Mountain went into
bankruptcy. That same month, Marcus Lemonis of CNBC’s
The Profit bought Gander Mountain’s assets in bankruptcy
Waukesha store, 2440 E. Moreland Blvd., is one of
several Gander Mountain locations around the state that
will be reopened as Gander Outdoors. Other locations are
in Kenosha and Sheboygan.
Gander Outdoors is owned by Camping World Holding and
sells regionally and seasonally relevant products and
services for the outdoors.
open the locations, Gander Outdoors will hire about 200
was important to me to bring the Gander Outdoors back to
the wonderful community of Milwaukee because the
employees were top notch and the store was a great
performer serving the outdoor enthusiast community,”
said Marcus Lemonis, chairman of Camping World Holdings,
in a statement. “In addition to the Milwaukee locations,
we are currently pursuing other locations for reopening
and expansion and expect to announce additional
locations and markets in the coming weeks.”
Following the successful bid in the bankruptcy process,
Lemonis stated his intention of operating stores with a
clear path to profitability and a then-current goal of
operating 70 or more locations subject to, among other
things, the ability to negotiate acceptable lease terms
Waukesha Mayor Shawn Reilly said he was happy to hear
that the building will no longer be empty.
“Having the building occupied and open for business is
great news though,” he said via email Thursday. “I never
want to see buildings empty for long.”
<<EARLIER: Waukesha Gander Mountain
by Camping World