Waukesha’s Gander Mountain to reopen in spring
Company’s assets bought in bankruptcy court; will be named Gander Outdoors

By Katherine Michalets - Freeman Staff

Jan. 5, 2018

 The former Gander Mountain will reopen as Gander Outdoors this spring at
2440 E. Moreland Blvd. in Waukesha.
Katherine Michalets/Freeman Staff

WAUKESHA — An “available” sign may still hang outside the empty Gander Mountain location in Waukesha, but the building will again provide outdoor enthusiasts with an array of products this spring.

The store closed in May 2017 after Gander Mountain went into bankruptcy. That same month, Marcus Lemonis of CNBC’s The Profit bought Gander Mountain’s assets in bankruptcy court.

The Waukesha store, 2440 E. Moreland Blvd., is one of several Gander Mountain locations around the state that will be reopened as Gander Outdoors. Other locations are in Kenosha and Sheboygan.

Gander Outdoors is owned by Camping World Holding and sells regionally and seasonally relevant products and services for the outdoors.

To open the locations, Gander Outdoors will hire about 200 people.

“It was important to me to bring the Gander Outdoors back to the wonderful community of Milwaukee because the employees were top notch and the store was a great performer serving the outdoor enthusiast community,” said Marcus Lemonis, chairman of Camping World Holdings, in a statement. “In addition to the Milwaukee locations, we are currently pursuing other locations for reopening and expansion and expect to announce additional locations and markets in the coming weeks.”

Following the successful bid in the bankruptcy process, Lemonis stated his intention of operating stores with a clear path to profitability and a then-current goal of operating 70 or more locations subject to, among other things, the ability to negotiate acceptable lease terms with landlords.

Waukesha Mayor Shawn Reilly said he was happy to hear that the building will no longer be empty.

“Having the building occupied and open for business is great news though,” he said via email Thursday. “I never want to see buildings empty for long.”

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