St. Paul Fish Co. joins Spur 16
Restaurant first tenant in second phase of Mequon Town Center

By Gary Achterberg - News Graphic Staff

Jan. 11, 2018

Tim Collins will be at the helm of Mequon’s new St. Paul Fish Co.
Submitted photo

MEQUON — St. Paul Fish Co. will open its second restaurant this summer in one of the historic buildings in Spur 16, the planned second phase of the Mequon Town Center.

The 200-seat restaurant will occupy the historic “smokestack building” along Mequon Road west, of the railroad tracks and the first phase of the Town Center.

Mequon developer Cindy Shaffer told the News Graphic Tuesday she plans to break ground next month on the 13.4-acre project that will include the restaurant, a public market, other retail, 156 apartments and townhomes.

St. Paul Fish Co. has been a major presence in the Milwaukee Public Market since it opened in 2005. In addition to a sit-down restaurant, the Mequon location will include a seafood store and oyster bar.

Owner Tim Collins, who recently moved to a historic farm on Wauwatosa Road in Mequon, said the menu at the new Mequon restaurant will be almost identical to that at Milwaukee Public Market, perhaps with more dessert and coffee offerings.

The former cannery building, sometimes called the smokestack building on Mequon Road,
will house the St. Paul Fish Co.

Submitted photo

He said he believes there is a need for a quality seafood restaurant in the area. The website for the Milwaukee Public Market location includes a menu with numerous fish dinners, appetizers, sandwiches and a variety of fish fry options.

“We like the developer and we like the building and we like the area,” Collins said. “It’s a really neat old building; it has a lot of character.”

Collins said he did not yet have details of how many would be employed at the Mequon restaurant. The Milwaukee Public Market location has 42 employees, he said.

Shaffer, who was a co-developer of the Mequon Town Center’s first phase, was selected by the city of Mequon from several applicants to develop the site across the railroad tracks. The city sold the property to her for $1 plus the $60,000 broker’s fee. When fully built out, the site is expected to generate $387,000 in property taxes annually.

“I really am very thankful and grateful to the community for supporting me,” she said. “I appreciate the collaboration with others. I look at this as a partnership between Shaffer Development and the city of Mequon.”

Shaffer said she believes one of her successful selling points for developing the site was her interest and willingness to keep and restore the historic buildings.

Collins said he is aiming to open the restaurant by July. Shaffer said she wants to be cautious about promising an opening date because there often are challenges involved with repurposing a historic building.

“It definitely will be open by the end of summer,” she said.

Shaffer added she plans “more surprises” in the coming weeks as she announces other tenants for Spur 16.

There will be sufficient parking to accommodate the restaurant and other businesses that will be part of the development, she said.

“When I did this, I doubled the amount of parking,” she said. “We’re not going to do this again – we need enough parking.”

Spur 16 will be the latest step in the development of the Town Center. Other projects that are recently finished or nearing completion are The Reserve, an 81- unit apartment development at 6835 W. Mequon Road, and the 33-unit Dermond Property Investments project at 11130 N. Buntrock Road.

Plans for a multi-faceted Foxtown development on the south side of Mequon Road that will include a renovated brewery, other restaurants, apartments and free-standing homes is also in the initial stages. The historic brewery at the southeast corner of Mequon Road and Buntrock Avenue will be the first part of that project to move forward.