Wisconsin-based companies Quad/Graphics and WS Packaging Group have
partnered with REI Co-Op to create a solution to the problem of film
backing left on catalogs that limits the ability to recycle an
entire direct mail catalog.
practice for the industry has been to use film-backed clean-release
cards, applied to the outside cover of direct mail catalogs, which
created millions of pieces of landfill waste every year. Now,
another option exists called the WS Packaging Eco Card, a 100
percent recyclable clean-release card.
“At WS Packaging
we’re committed to contributing to the sustainable efforts within
our industry,” said AJ Buran, senior account executive at WS
Packaging Group, based in Green Bay. “The Eco Cards are one more way
we can help provide a powerful and immediate solution to conserve
The Eco Cards
are produced at one of WS Packaging Group’s facilities, using a
paper-on-paper, two-ply construction, eliminating the film base ply.
construction makes the card 100 percent recyclable. It also provides
an extra panel underneath the card on which an additional message or
graphic can be printed,” said Buran. “This is possible because the
paper construction, rather than the clear film used in traditional
card construction, provides more flexibility for printing copy.”
Quad/Graphics prints and mails the catalogs for REI and partnered
with WS Packaging to develop the new Eco Card. REI produced a
limited catalog run with the new Eco Cards this fall and plans to
incorporate the card on all its catalogs beginning this spring.