JC Penney in Brookfield Square celebrating its 50th anniversary

By Freeman Staff

Jan. 21, 2018

A photograph of JC Penney, formerly known as Penney's, taken at Brookfield Square Mall in 1978. The store is celebrating its 50 years in business this month.
Photo courtesy of Brookfield Square Mall

BROOKFIELD -Though the landscape of shopping has changed drastically over the last half-century, JC Penney in Brookfield Square Mall has persisted and, somehow, managed to stay relevant in the lives of people in the greater Milwaukee area for 50 years.

The Freeman will speak to shoppers, staff and national retail experts about the changing landscape, including the 138 JC Penney stores that closed last year, and how department stores plan to stay afloat in the future.

See Wednesday's Freeman for the full story.