A photograph of JC
Penney, formerly known as Penney's, taken at Brookfield
Square Mall in 1978. The store is celebrating its 50
years in business this month.
Photo courtesy of Brookfield
-Though the landscape of shopping has changed
drastically over the last half-century, JC Penney in
Brookfield Square Mall has persisted and, somehow,
managed to stay relevant in the lives of people in the
greater Milwaukee area for 50 years.
The Freeman will
speak to shoppers, staff and national retail experts
about the changing landscape, including the 138 JC
Penney stores that closed last year, and how department
stores plan to stay afloat in the future.
Wednesday's Freeman for the full story.